On June 15, the national building materials and home furnishing prosperity index BHI, which was established by relevant departments and compiled and released by the association, was 129.68 in May, an increase of 13.60 points month-on-month and a year-on-year increase of 3.96 points. Sales of building materials and home furnishing stores above designated size across the country were 128.694 billion yuan in May, a month-on-month increase of 15.07% and a year-on-year increase of 2.86%. وبلغت المبيعات التراكمية في الفترة من يناير إلى مايو 548.496 مليار يوان، بانخفاض 4.01٪ على أساس سنوي.
The Industry Research Department of the China Building Materials Circulation Association interpreted that the current BHI rebound is the result of the superposition of إيجابيات متعددة. The consumption boom during the May Day Golden Week, the release of the traditional wedding decoration peak season, and the local home trade-in subsidies will take effect in May. These three core driving forces have jointly leveraged terminal consumption of building materials and home furnishings, promoted the steady growth of consumer demand in the national building materials and home furnishing market, and caused a slight rebound in BHI.
في شهر مايو، استمر سوق الإسكان المستعمل الوطني في أن يكون أكثر سخونة من نفس الفترة في السنوات السابقة. The high transaction volume of second-hand houses has driven the release of demand for overall renovation of existing houses, partial renovation of kitchens and bathrooms, aging-friendly renovations, and whole-house quality upgrades. Superimposed on the implementation and empowerment of the policies of the “15th Five-Year Plan for Urban Renewal”, projects such as the renovation of old communities and the quality improvement of urban villages have been fully promoted. The stock renovation market has officially become the most stable and core growth pole in the building materials and home furnishing industry, supporting the overall resilient operation of the industry.
Judging from the performance of each BHI sub-index, the sub-index with the largest month-on-month increase this month هو “مؤشر الشعبية” بقيمة 213.23 بزيادة قدرها 55.67 نقطة على أساس شهري وزيادة سنوية قدرها 4.47 نقطة. The core driving factor is the consumption boom during the May Day holiday combined with the implementation of home trade-in subsidies in various places (more than ten provinces and cities including Shanghai, Chongqing, Anhui, Jiangsu, and Fujian simultaneously launched special expanded subsidies for smart homes, kitchen appliances, and aging-friendly homes in May). Major building materials and home furnishing stores launched a variety of promotional activities, which greatly stimulated residents’ willingness to shop in stores and experience purchasing, and the customer flow in terminal stores increased significantly.
This month’s “Managers’ Confidence Index” fell short-term, ranking first in month-on-month decline, with a value of 155.30 points, a month-on-month decrease of 20.43 points, and a year-on-year increase of 8.17 points; as a leading index, this index, although short-term It fell back from the previous month, but its absolute value is 56.30 (above 50 is optimistic about the market outlook, and below 50 is optimistic about the market outlook), which is still in a relatively high prosperity range, indicating that industry practitioners’ confidence in the medium and long-term market recovery and stock transformation track growth has not been shaken.
From the perspective of the building materials and home furnishing industry, the structural differentiation of the industry is highlighted: the traditional manufacturing industries such as non-metallic mineral products, building materials, and home accessories related to the real estate chain are booming and have weak demand; however, the manufacturing of energy-saving doors and windows, waterproof pipes, prefabricated home decoration components, environmentally friendly coatings and other subcategories driven by urban renewal and old house renovation continue to have high prosperity and stronger resilience.
The China Building Materials Circulation Association recommends that national building materials and home furnishing companies accurately grasp the policy dividends of the “15th Five-Year Plan for Urban Renewal” and trade-in old for new, and deeply explore core incremental markets such as urban renewal, renovation of old communities, whole-house renovation of second-hand houses and aging-friendly renovation, and simultaneously accumulate We will vigorously expand overseas emerging building materials and home furnishing markets in Southeast Asia, the Middle الشرق وروسيا وغيرها، ونعتمد على الدورات المزدوجة الداخلية والخارجية لتوسيع قاعدة نمونا. We will continue to polish product quality, upgrade service systems, strengthen brand competitiveness in the deeply differentiated industry landscape, get rid of low-price involution competition, and steadily achieve high-quality and stable operations.
