Platform Trends
Amazon
Amazon Japan announced that the 2026 spring sale will be fully upgraded, with two sessions lasting 168 hours each for the first time, comparable in scale to Prime Day.
Products receive traffic resources such as home page recommendations and exclusive activity pages, and sellers can apply for a variety of activities.
The points promotion function has four important updates, providing sellers with flexible promotional tools to help stimulate sales and optimize inventory without price reductions.
Amazon has officially launched its new seller entry plan in 2026 and launched subsidy policies covering the entire cycle, such as first-leg logistics coupons, advertising coupons, etc., which can effectively reduce the cost of new sellers and increase gross profit margins.
Amazon also announced that it will shrink its direct-operated physical retail layout, close its convenience stores, focus on Whole Foods supermarkets, plan to add more than 100 stores, and expand online instant delivery services and same-day delivery services for fresh groceries.
In addition, Amazon launched the Amazon Lens function in Poland to provide users with an image-based shopping experience to improve shopping efficiency and convenience.
TikTok
TikTok Shop, a cross-border e-commerce company in Southeast Asia, has launched a special incentive plan for “No Closing during the Spring Festival”, which provides tiered benefits for different merchants, as well as hot search terms and stocking guidelines.
TikTok Shop US launched the “TOP Plan”, investing hundreds of millions of resources to support leading merchants, providing exclusive logos, traffic support and commission reductions.
From February 25 to March 31, 2026, the US region will implement new logistics performance regulations in stages, cancel the self-delivery model, and sellers must switch to official logistics services.
TikTok Shop and Tokopedia also announced a reduction in Indonesian seller commission rates, but it only applies to sellers and products under certain conditions.
Pinduoduo Temu
During the Spring Festival (February 6 to 22, 2026) on the cross-border e-commerce platform Temu, products with a quality score of ≥80 points will suspend the new “similar product comparison” link to reduce the impact of traffic fluctuations on sales.
In addition, Temu suspended its cross-border sales business in Turkey and transformed into a local e-commerce model, which is related to Türkiye’s strengthening regulatory policies.
Shopee
The Shopee Singapore site has upgraded its pre-order product management. Starting from March 10, 2026, the number of pre-order products shall not exceed 5% of the total number of active products in the store. The platform will conduct regular reviews, and store products exceeding the proportion will be removed from the shelves.
Shopee announced the logistics arrangements for the 2026 Spring Festival. The multi-site N-day delivery channel will be closed for a short period of time. The platform will automatically provide other logistics options. It is recommended that sellers adjust the settings in advance.
Shopee Philippines has launched a traffic growth plan. Selected sellers will receive three months of free advertising funds. The platform recommends turning on automatic recharge and “whole store promotion” advertising.
Other platforms
Target has expanded its beauty business, adding nearly 3,000 affordable beauty products, introducing more than 60 new brands, and more than 90% of the products are priced below US$20.
Meikeduo has entered into Brazilian pharmaceutical e-commerce, starting from the acquisition of pharmacies to promote regulatory changes, and at the same time upgraded the U.S. transshipment warehouse policy to help Chinese sellers directly access the markets of five Latin American countries.
eBay launches Fulfillment seller incentive program for the first quarter of 2026, with a maximum subsidy of US$10,000.
The Wildberries payment system is connected to AliExpress to achieve payment interoperability, and the review summary function was also tested.
Ozon enters the B2B track and launches wholesale purchasing function.
Russian e-commerce platform Wildberries has expanded into the African market and signed a memorandum of cooperation with Ethiopia.
Business Circle
Technology company Snap established a wholly-owned subsidiary Specs to specialize in smart glasses business. Its smart glasses use transparent lenses to support three-dimensional space interaction.
Company Nine launched a dual-brand overseas strategy, with shipments of smart electric vehicles exceeding 10 million units. It entered the global market relying on the dual brands of “Ninebot Nine” and “Segway”.
Investment and Financing
The cross-border platform WOOK submitted a form to the Hong Kong Stock Exchange and adopted the S2B2C model to cover 40,000 small and medium-sized businesses in Indonesia. It has built its own brand matrix and supply chain platform, and has collaborated with hundreds of domestic brand factories for many years.
Overseas Marketing
ChatGPT advertising pricing has been released. The CPM is about US$60, which is three times that of Meta. It cannot provide complete advertising data, causing dissatisfaction.
After opening advertising, ChatGPT charges a 4% commission for on-site transactions, which is a competitive rate compared with other platforms.
Industry Policies and Data
Russia plans to legislate to unify e-commerce platform commissions to bring the rates for domestic and foreign sellers into line. It is expected to take effect on October 1, 2026.
The General Administration of Customs has implemented a pilot project of the “one order to the end” customs clearance model since January 27 to improve the efficiency of multimodal transport and reduce corporate costs.
