On June 25, the eBay 2026 Chongqing Cross-border Seller Summit was successfully held. The conference focused on the three core directions of southwest seller growth, benchmarking cultivation, and brand overseas. It brought together nearly 500 overseas companies. Through trend sharing, policy empowerment, benchmark recognition, and experience review, it strives to cultivate a matrix of high-quality cross-border merchants in the southwest, helping more local companies move from product overseas to brand overseas, and leading cross-border benchmarks with annual sales exceeding 100 million continue to emerge.
The platform continues to empower sellers in Southwest China to rapidly expand
In recent years, relying on Chongqing’s unique advantages in automobile and motorcycle parts and industrial manufacturing industries, coupled with the full-dimensional ecological empowerment of the eBay platform, the team of cross-border sellers in the southwest region has continued to grow, their comprehensive strength has rapidly improved, and high-quality benchmark sellers have continued to emerge, becoming the core force for the high-quality development of regional cross-border exports.
At present, the global automotive aftermarket and industrial products market continue to expand, and overseas demand is stable, providing excellent opportunities for local manufacturing companies to go overseas on a large scale and build global brands.
eBay relies on the world’s leading trading ecosystem, vehicle model adaptation technology, and AI intelligent empowerment system to continue to lower the threshold for merchants to go overseas, helping companies to deeply explore the global market and accumulate brand reputation.
With the continuous empowerment of the platform, sellers in Chongqing have grown rapidly as a whole, and the regional atmosphere of going overseas continues to heat up.
Data shows that the number of new eBay sellers in Chongqing has increased nearly three times year-on-year since 2024, and a large number of local manufacturing companies have entered the cross-border track; in 2025, the overall sales of Chongqing sellers will increase by more than 35% year-on-year, and their products are exported to global mainstream markets such as Europe, the United States, and Australia.
In terms of categories, automobile and motorcycle parts and industrial products continue to lead the way, and emerging trend categories are growing rapidly. The complete category layout has laid a solid foundation for merchants to grow effectively and achieve large-scale breakthroughs.
This summit specially set up a benchmarking recognition session, and awarded the Regional Outstanding Contribution Award, Strategic Category Growth Award, and Million Dollar New Seller Award on-site to comprehensively commend high-quality southwest sellers who have outstanding performance in performance growth, category breakthroughs, regional contribution, and brand building, and set a regional benchmark for overseas expansion.
Many outstanding seller representatives took the stage to share their practical experience, from refined product development, supply chain optimization, and brand content construction to global multi-market layout and refined platform operations, and output replicable and implementable growth methodologies to help small and medium-sized sellers grow rapidly and break through growth bottlenecks.
The billion-level benchmark is out of the circle, explaining the strength of Southwest brands in going overseas
As a cross-border billion-level benchmark enterprise in Southwest China, Chongqing Guogui Racing Technology Co., Ltd. has achieved leapfrog development by relying on its profound industrial accumulation and refined platform operations.
The company has been deeply involved in the field of automobile modification for many years. It relies on Chongqing’s complete automobile and motorcycle parts industry chain to build its own overseas brand and has a high reputation in the global automobile modification circle.
The company has long-term layout of eBay’s cross-border channels, relying on the platform’s large group of professional modified buyers, mature auto and motorcycle parts industry ecology, and complete overseas support policies to continue to expand the global market. At present, the overall annual sales volume has exceeded 100 million U.S. dollars, becoming a benchmark model for southwest automobile and motorcycle parts to go overseas.
The relevant person in charge of the company said that the eBay platform has brought together a large number of professional buyers of professional auto parts, motorcycle parts and modifications from around the world. The industry’s supporting ecosystem is complete and the operating system is mature, providing high-quality development soil for companies to go overseas.
Relying on the platform’s long-term policy support, technological empowerment and traffic tilt, companies can continue to optimize product systems, expand overseas channels, accumulate global brand reputation, and achieve rapid business growth.
In the future, the company will continue to delve into the eBay platform, continue to expand the global market, and promote the continued growth and influence of independent brands in the global market.
The relevant person in charge of eBay’s international cross-border trade department said that the core competitiveness of cross-border e-commerce driven by industry comes from high-quality manufacturing and brand value.
Chongqing’s high-quality industrial clusters provide a solid foundation for cultivating benchmark sellers. eBay will continue to take root in the southwest market and focus on the full-cycle growth of merchants.
In the future, the platform will continue to integrate multiple resources such as investment support, professional merchant cultivation, global product selection insights, and full-link operation empowerment, and continue to deepen the advantageous industry belt of automobile and motorcycle parts and industrial products.
Relying on the model of benchmarking and point-to-point cultivation, eBay will continue to tap the potential of Southwest industries to go overseas, help more local companies complete the upgrade from “product overseas” to “brand overseas”, continue to cultivate more billion-level cross-border benchmarks, broaden the global growth territory of Southwest merchants, and help China’s high-quality manufacturing brands to sail around the world and become internationally renowned.
