On April 27, the second phase of the 139th Canton Fair concluded successfully.
From whole-house customization to prefabricated spaces, from smart bathrooms to healthy homes, from domestic production layout to overseas factory operations… the traditional export model of “selling single products and matching prices” is accelerating. Exhibitors continue to gain favor from global buyers with their integrated and comprehensive supply capabilities.
Many overseas buyers said that China’s high-end building materials have excellent quality and outstanding cost performance, and have become the preferred partner in the global home building materials field.
The Canton Fair is an important window for observing the high-quality development of China’s foreign trade.
Currently, my country’s home building materials exports are accelerating towards a high value-added, high-tech, high-quality development track. The industry is accelerating its transformation from a “single product supplier” to an “overall space solution service provider”. With high-quality Chinese intelligent manufacturing and improved global services, it continues to inject strong momentum into stable scale and optimized structure of foreign trade.
Scenario + one-stop purchasing service
One of the highlights of the furniture exhibition area of this Canton Fair is that the exhibition hall is no longer a simple pile of exhibits, but a life scene that can be touched and experienced.
From bathroom suites to outdoor courtyards, companies have moved “model rooms” into exhibition halls to allow buyers to intuitively see the effect of product implementation, and companies have jumped from “selling a product” to “delivering a space.”
Sofia Home Furnishing Co., Ltd. unveiled three new series of products: Ruijie, Feifan Yijing, and Cordo Pro. The booth uses a double-entrance circular moving line to connect multiple series of new products. At the same time, a real home scene is simulated in the central negotiation area, allowing merchants to immerse themselves in “whole-house customization.”
After buyers from the United States visited the products in the museum, Sofia’s project manager Chen Manyan also guided them to Sofia’s global exhibition hall for further viewing and experience.
Chen Manyan told reporters that in order to allow buyers to further experience product details, they have built a global exhibition hall with an area of 4,500 square meters at the company headquarters – the exhibition hall is only 1 kilometer away from the Canton Fair venue.
Meiyadi (Fogang) Furniture Manufacturing Co., Ltd. “reproduced” the outdoor leisure area at the booth, with sofas, tables and chairs under the awning. Sit down and have a cup of coffee to start the “vacation” comfort in one second.
Meiyadi focuses on outdoor scenes. This exhibition brings products that use environmentally friendly wood and technical wood to replace solid wood. The anti-UV, moisture-proof and anti-corrosion properties are further improved, and can be adapted to different scenes such as home balconies, hotel terraces, and commercial swimming pool areas. It forms a complete product matrix of camping grade, household grade, and commercial grade to meet the needs of all scenarios of overseas outdoor life.
“We have broad markets in countries such as Belgium and the Netherlands, and we will adjust product details according to the requirements of local architectural designers to adapt to the local market.” Mayardi business manager Chen Wei told reporters.
The prefabricated toilets brought by Sally Technology Co., Ltd. use new high-tech materials to carry out standardized design, industrial production and integrated assembly in the factory, which can solve the pain points of long overseas decoration cycles and difficult construction.
The company’s main high-end shower rooms, panoramic doors, faucet showers, toilets, bathroom cabinets and other full bathroom products were also displayed at the scene to meet customers’ one-stop purchasing needs for bathroom products. The market covers more than 30 countries and regions including Europe, the United States, the Middle East, and Southeast Asia.
Australian buyer Margaret Yao must go to the Canton Fair every year. In her opinion, “The development of high-end building materials in Australia is relatively lagging behind, and the prices of good products are often too expensive. High-end quality products can be bought in China at ordinary local prices.” She told reporters that after visiting the Canton Fair, she plans to visit factories in Guangzhou, Foshan, Zhongshan Ancient Town and other places, and plans to supply all building materials for a house in one stop – this “space packaging” demand is the mainstream trend of overseas procurement.
Replace single products with scenario-based, one-stop, fast-delivery overall solutions to meet the needs of overseas B-side projects and C-side entire homes. Nowadays, domestic home furnishing companies have also upgraded from “single product export” to “space delivery”, increasing unit price and added value through scenario-based solutions, and enhancing competitiveness.
In-depth integration of intelligence + intelligent manufacturing
In the sanitary equipment exhibition area, two products, the round outdoor massage bathtub and the outdoor swimming pool launched by Guangdong Jueshi Intelligent Manufacturing Technology Co., Ltd. attracted the attention of many buyers.
Both products break through the size restrictions of export containers and can be installed without civil construction.
What buyers are most excited about is that this outdoor massage bathtub also has a professional-grade surfing massage function, which is suitable for villa courtyards and high-end B&Bs.
Behind this is Guangdong Juesi’s use of artificial intelligence technology to empower production and bring technological upgrades to break through industry bottlenecks.
According to reports, the company has introduced a variety of production robots. The operating efficiency of the four robots is 8 times higher than that of manual labor, and the errors are lower and safer.
French buyer Remi Collette said bluntly: “We will definitely be able to find high-quality suppliers here.”
The booth of Foshan Ideal Sanitary Ware Co., Ltd. attracted many buyers with its high-looking shower room.
It is reported that Ideal Bathroom has created a series of high-end shower rooms that combine appearance, functionality and humanized experience, and has won 41 high-profile German design awards including the Red Dot Design Award for Best Design and the German National Design Gold Award.
In addition to high appearance, in order to ensure stable quality, Ideal Sanitary Ware has built a self-developed production system covering mold research and development, precision processing, component manufacturing, and assembly processing, transforming the scattered supply chain links of the traditional sanitary ware industry into a highly integrated independent closed loop. To date, it has obtained a total of 1,000+ patents.
Margaret Yao highly praised Chinese smart bathroom products: “Smart toilets and faucets are very expensive in Australia. The domestic technology is mature and cost-effective, which fully meets our high-end positioning needs.” In her purchase list, the proportion of smart products continues to increase, which confirms the overseas high-end market’s recognition of Chinese smart homes.
At this Canton Fair, Dr. Sound (Hong Kong) Technology Co., Ltd. uses VRT series and ART series silent cabins as its dual core exhibits to create an immersive acoustic experience space.
Both silent cabins are made of recyclable carbon plastic recycled materials. The lightweight design is easy to transport and install quickly. The sound insulation reaches more than 30 decibels, creating a quiet and undisturbed personal space for users.
Merchants from around the world, including Southeast Asia, the Middle East, Europe, the United States, and Australia, have entered the cabin to experience it for themselves.
“Audible Change” became one of the most popular interactive sessions at the booth, and buyers praised this new hard-core noise reduction product.
“Dr. Sheng not only exports noise reduction products, but also provides professional systematic solutions for hotels, commercial, residential and other spaces.” said Liu Lixia, the company’s sales engineer.
The reporter found that smart technology is now the core competitiveness of home products – companies have integrated smart manufacturing throughout the entire chain of R&D, production and delivery, shifting from selling hardware to selling systems and services, using technology, design and system capabilities to obtain high premiums, moving from “Made in China” to “Made in China Intelligently”.
Integration of trade and investment + global localization
In the past, most home building materials companies set up factories in China to produce and then exported the products.
Nowadays, enterprises are no longer limited to domestic production, but through overseas construction, local warehousing, nearby services, and standard interoperability, they achieve “Chinese R&D, global production, and local services” and use global networks to stay close to the market and resist risks.
Guangdong Jazz has set up a wholly-owned factory in Melbourne, Australia, and opened a directly-operated store in New Zealand. It promotes the export of semi-finished products and local assembly, forming an integrated trade and investment pattern of “domestic production, global sales, and local services”. Its products cover 100 countries and regions, and the Australian market is growing steadily.
Guangdong Federal Furniture Group Co., Ltd. showed up at the furniture exhibition area with two core products: sofa bed and compression sofa. The two products accurately adapt to market demand: the sofa bed series has added practical functions such as storage and charging; the compression sofa has stable rebound, durability and reliability, and saves transportation.
Lose space and improve logistics efficiency while maintaining good comfort… Business representative Yang Jianhuan said that with the help of scenario-based functional innovation and full-category layout, the company has become a home furnishing supplier in more than 100 countries and regions around the world, achieving a balanced layout of 50% domestic trade and 50% foreign trade.
So far, the company has participated in the formulation of 3 international standards, 38 national standards and 28 industry standards, enhancing global voice through standard output, and empowering global home life with “Intelligent Made in China”.
In addition, there are professional foreign trade companies that provide one-stop import and export agency services.
For example, Foshan Junjing Industrial Co., Ltd. relies on the manufacturing advantages of the Pearl River Delta to create a one-stop supply chain and green products, provide efficient procurement services to global customers, and become a bridge connecting China’s production capacity and the world market.
From exporting products overseas to exporting brands and operations overseas, Chinese home furnishing and building materials companies are accelerating their global layout, winning trust with local services, and truly realizing “global operations.”
In the future, with the continuous upgrading of integrated solution capabilities, China’s home building materials will occupy a higher value chain position in the global market and write a new chapter of high-quality overseas expansion.
