The essence of home decoration is to build a solid foundation of peace of mind for every family; and hidden projects directly determine the safety and long-term comfort of living.
The invisible part is often the most test of a company’s attitude and ability to do things, and it also requires mutual empowerment and in-depth collaboration between upstream and downstream industry chain partners.
On April 20, the first event of the 24th anniversary “Quality Renewal” series forum of Cong Yilou Decoration Group was held at its Nanchang headquarters, with the theme focusing on “hidden projects”.
As a benchmark in Jiangxi’s decoration industry, Cong Yilou Decoration, which has been deeply involved in the industry for 24 years, has always adhered to the bottom line of quality and is known for its “reliability”. In the most critical field of concealed engineering in home decoration, the strategic partner it chose to work with is Dongfang Yuhong, a benchmark in the waterproof industry, who is also known for quality.
At the event site, the focus was on the “lining” project in home decoration, and the practical experience of quality home decoration was shared, so that the hidden project truly changed from an “invisible worry” to a “reassured bonus item”, and jointly protected the safe living of millions of families.
The strong alliance stems from a high degree of value compatibility
One is a benchmark for Jiangxi-based enterprises, and the other is a leader in the waterproof segment. When talking about why they chose each other to establish a long-term strategic partnership, the answers given by both parties pointed to a high degree of compatibility in values.
“Since its establishment in 2002, the core logic that supports the steady progress of Cong Yilou Decoration is not complicated – putting customers at heart, adhering to the quality route, and providing the best service. With the word ‘reliable’, it has carved its own brand mark in the Jiangxi home decoration market.” Wang Zhenhua, president of Cong Yilou Decoration Group, believes that there are three core points for Cong Yilou and Oriental Yuhong to come together.
First, we attach great importance to customer value. Concealed engineering is a conscientious job, and waterproofing is the most critical part of it.
Only with solid products and quality can customers truly feel at ease.
Choosing Yuhong means choosing peace of mind and longevity; the second is the consensus of long-termism, insisting on quality and good service, which will surely bear fruit in the long run; the third is the willingness and ability to develop products. The cooperation between the two parties goes deep into the front line of the construction site and develops long-term collaboration around customer experience.
Niu Debin, President of Oriental Yuhong Civil Building Materials Group, said bluntly that when Cong Yilou chose Oriental Yuhong, the material cost would increase.
In the current fiercely competitive market environment, being willing to take the initiative to bear higher costs is essentially an insistence on the quality of concealed projects.
Both parties have the same ideas and pursuits, which lays a solid foundation for cooperation.
If the industry wants to progress, it is inseparable from the joint efforts of decoration companies and building materials companies. The ultimate goal is to do the same thing: to do a good job in concealment projects and give consumers a more secure, more comfortable and more durable living environment.
In his view, Oriental Yuhong is deeply engaged in building materials system solutions, while Cong Yilou focuses on high-end home decoration delivery. Their complementary advantages and synergy in capabilities also make this strategic cooperation more stable and further.
Double insurance is delivered to make concealed projects more secure
The reason why concealed projects are important is that once something goes wrong, the cost of rework is extremely high and the impact is the most direct.
In order to ensure the delivery quality of the project, Cong Yilou controls the project with standards and systems, while Oriental Yuhong implements it with material performance and service accuracy. The two parties collaborate to form a true “double insurance”.
“Zero tolerance, full coverage, immediate rectification” represents Cong Yilou’s ultimate pursuit of quality. Its “Carat Craftsmanship” iterates from 1.0 to 4.0, breaking down the entire home decoration process into 108 detailed control actions, and the six major types of work are accepted at each node.
The nine-level quality inspection mechanism adds another line of defense on top of this – the quality inspection center, which is independent of the construction team, has the final discretion and can leave traces throughout the entire process through the AI cloud supervision digital system, which can be checked by the owner at any time.
In Wang Zhenhua’s view, a true partner does not end when the product is delivered to the construction site, but follows the installation company into the construction site, understands the local environment and construction requirements, and then continuously makes adaptations and adjustments.
Cong Yilou’s requirements for partners are: not only to make good products, but also to keep up with the acceptance rhythm, trace requirements and construction standards, all of which are indispensable.
Niu Debin was deeply impressed by the project management system on the first floor of Cong.
He said that in order to ensure the final delivery quality, Yuhong must also achieve the same level of granularity. For waterproofing alone, there are 18 detailed control nodes, including construction, photography, uploading, and leaving records, and ultimately form a complete quality assurance file, with the entire process standardized and closed-loop control.
In terms of quality control, Oriental Yuhong insists on jointly establishing unified construction standards, joint site inspections, and shared quality control management mechanisms with Cong Yilou, synchronizing process specifications and acceptance requirements, and ensuring two-way checks and making efforts in the same direction.
At the same time, relying on its own full-chain quality management system, strict control at all levels from centralized raw material procurement, intelligent production, and multiple quality inspections ensures stable and reliable delivery quality.
Promote quality at the top and protect consumers at the bottom
The current price war in the home decoration market is intensifying, but Cong Yilou’s attitude has always been clear: no price war.
In Wang Zhenhua’s view, “The market has entered the stock era, and sticking to quality is the greatest confidence. At present, the ratio of return orders from old customers to new customers on Cong Yilou has remained at 45% to 50% for a long time. This is not achieved by advertising, but accumulated bit by bit by customer experience.”
Niu Debin put forward a clear point of view: Don’t care about price, but care about quality.
Prices are getting lower and lower, which will ultimately hurt the company and the industry; only by improving quality can word-of-mouth settle and the company be more stable.
“Oriental Yuhong hopes to move its support further forward, from construction method optimization, preliminary testing to product development, and even through joint laboratories and other methods, to continuously improve around complex scenarios and difficult issues, so that concealed projects can more stand the test of time.”
In Niu Debin’s view, Oriental Yuhong’s value to Cong Yilou lies not only in supplying products, but also in continuous empowerment.
On the one hand, relying on the advantages of scale and efficiency, Oriental Yuhong can absorb the cost fluctuations of some raw materials, leaving a more stable operating space for partners; on the other hand, as Congyilou’s business extends to areas such as self-built rural villas, Oriental Yuhong can rely on full-chain products and system service capabilities to provide supporting support in civil construction processes, product applications, technical support and even industrial worker training.
The boundaries of cooperation between the two companies are continuing to expand with the deepening of each other’s business – from waterproofing to full-line collaboration on wire pipes, wall paints, putty powder, mortar, etc.; from product supply to technology empowerment and industrial talent cultivation.
In the future, both parties will move forward steadily on the road of promoting industry progress, assisting the construction of “good houses”, and empowering the growth of partners.
