On March 28, the signing ceremony of the tripartite strategic cooperation framework agreement between the Chongqing Dazu High-tech Industrial Development Zone Management Committee, Zhang Xiaoquan Co., Ltd., and Chongqing Qiaofeng Hardware Manufacturing Co., Ltd. was held.
This time, Dazu High-tech Zone’s leading listed industry leader and local time-honored enterprises have joined hands in depth, taking the joint construction of industrial bases, brand culture integration, supply chain optimization, and technological innovation collaboration as the core directions to inject strong momentum into the transformation and upgrading of Dazu’s hardware industry, and help the region create a new pattern of modern, high-end, and branded hardware industry development.
It is reported that Dazu enjoys the reputation of “Hardware Capital of Western China” and is one of the three “Hardware Hometowns” in the country. It has a profound foundation for the development of the hardware industry.
Its products cover 12 categories including daily necessities, tools, and construction, with more than 10,000 designs and colors, and are exported to more than 20 countries and regions including the European Union and Southeast Asia, becoming an important pillar of regional economic development.
As the core platform for regional industrial development, Dazu High-tech Zone is based on the overall economic and social development of Dazu, accurately anchors the pain points of the development of the hardware industry, and actively builds bridges to promote this tripartite strategic cooperation.
During the cooperation, the three parties each show their strengths and complement each other’s advantages.
Dazu High-tech Zone has given full play to its policy support, location advantages, industrial agglomeration and government service guarantee capabilities to build a high-quality platform for cooperation; Zhang Xiaoquan, as a Chinese time-honored brand with a history of nearly 400 years, has industry-leading advantages in brand influence, national market channel layout, design, research and development, and supply chain management; Qiaofeng Hardware
As a local benchmark enterprise in Dazu, it is the inheritor of the century-old Chongqing brand “Feitian” knife and scissors. It holds the district-level intangible cultural heritage “Longshui Hardware Forging Skills” and has won many honors such as the municipal “Industrial Design Center” and “High-tech Enterprise”. It has unique advantages in the core manufacturing of knives and scissors, the inheritance of traditional craftsmanship and the accumulation of technology.
The deep integration of the three parties has achieved precise docking of policy platforms, leading resources, and local manufacturing, providing a key path for Dazu Hardware Industry to break through development bottlenecks.
According to the strategic cooperation agreement, the three parties will adhere to the principles of “resource sharing, complementary advantages, collaborative innovation, and win-win development” to build an all-round, multi-level, and normalized cooperation mechanism to promote the high-quality development of Dazu’s hardware industry from four major dimensions.
At the signing ceremony, Zhang Xiaoquan and Qiaofeng Hardware also signed an in-depth brand cooperation agreement simultaneously. The “Feitian” brand was officially integrated into Zhang Xiaoquan’s brand matrix and fully connected to Zhang Xiaoquan’s national publicity and marketing channels. It leveraged the brand and channel advantages of leading companies to accelerate the market development of local time-honored brands.
“This tripartite strategic cooperation with Zhang Xiaoquan and Qiaofeng Hardware is an important layout for the park to focus on the leading modern hardware industry and promote the industry to strengthen and extend the chain. It is also a vivid practice for the park to use platform thinking to gather high-quality resources and empower the high-quality development of regional industries.” The relevant person in charge of Dazu High-tech Zone said that next, Dazu High-tech Zone will use this signing as an opportunity to play
The industrial driving effect of Zhang Xiaoquan’s listed leading enterprises has activated the development vitality of local time-honored enterprises such as Qiaofeng Hardware, further optimized the structure of Dazu’s hardware industry, enhanced the overall competitiveness of the industry, promoted the transformation of Dazu’s hardware industry into branding, intelligence, and high-end, helped Dazu accelerate the construction of a modern hardware industry cluster with national influence, and laid a solid industrial foundation for the high-quality development of the regional economy.
