The decorative materials industry is continuing to knock on the door of capitalization and industrial upgrading.
In 2025, the IPO plans of companies such as Jiashijia and Yunfeng Moganshan have made phased progress, attracting widespread attention in the industry.
Among them, Jiashijia disclosed an initial public offering and listing guidance completion report, showing that Orient Securities has completed the listing guidance work as required; Yunfeng Moganshan submitted a main board listing application to the Hong Kong Stock Exchange.
The achievements of these two well-known companies have once again ignited the enthusiasm of the materials industry to embrace the capital market.
At the same time, the China Home Expo (Guangzhou) has successively announced the latest progress of the 2026 Equipment Ingredients Exhibition.
The materials section is positioned as a material selection platform for home design. Hundreds of material companies are expected to participate in the exhibition, bringing together CMF surface design, functional upgrades, material innovation and other achievements.
The implementation of a series of important actions has allowed this low-key category to successfully attract the eager attention of a wider group of people.
This kind of attention includes not only an examination of the current structure of the decorative materials market, but also expectations for the future growth of the industry, as well as inquiries and expectations for the results of leading companies to break through bottlenecks and open up room for growth.
Overall, the listed army of the decorative materials industry has initially taken shape.
Before Jiashijia and Yunfeng Moganshan, there were about ten listed companies in this sector, such as Qifeng New Materials, Huawang Technology, and Juli Culture (Dilong) in the decorative paper industry; Bunny Baby, Daya Shengxiang, Fenglin Group, etc. in the sheet industry.
In addition, Qianqianzhou will be listed on the New Third Board in 2024.
Today, the door to listing is knocking again, which means that more leading companies continue to look for high-dimensional competitive support points, and leverage the power of capital to leverage strategic upgrades and achieve leapfrog breakthroughs.
The emergence of this wave of listings may accelerate the Matthew Effect in the industry.
Those leading companies that have successfully entered the capital market are expected to rely on their financing advantages, brand endorsement and resource integration capabilities to further expand their share and seize strategic opportunities for future development.
The value brought by listing is reflected in many aspects. For example, founders and shareholders can obtain multi-dimensional returns; listed companies may complete the comprehensive upgrade of brand, technology, channels and industrial chain.
Enterprises can also further expand financing channels and obtain valuable funds for technology research and development, management upgrades and market expansion.
At the same time, listing can help improve a company’s credit rating and bank credit, reduce financing costs, gain brand empowerment, enhance corporate credibility, and attract the favor and cooperation support of high-quality customers, strategic partners, and local governments.
In addition, after listing, companies will be forced to establish more standardized modern corporate management systems, improve management capabilities, and become more attractive to top talents.
The decorative materials industry not only knocks on the door to listing, but also a bell for revaluation of category values and reshaping of the pattern.
The decorative materials market consists of decorative base paper, decorative paper, fireproof board, board, facing, edge sealing, chemicals, as well as soft furniture production materials, interior decoration accessories, facing materials, drive systems, wood, adhesives, etc. The competition among the leading brand camps has entered a new and more intense stage.
This confrontation is not only a competition of capital capabilities, but also a competition of comprehensive ecological capabilities such as brand power, product power, service power, and global layout.
In the information of the 2026 China Home Expo (Guangzhou) Equipment Ingredients Exhibition, some material brands were announced in advance, and the world’s first and second-tier brands once again competed on the same stage.
This not only highlights the important status of the exhibition as a benchmark for the decorative materials industry, but also indicates that a new round of global competition around design, technology, products and market discourse rights has begun.
Through efficient hubs such as China Home Expo (Guangzhou), decorative materials companies can connect with global industry chain resources.
Some classic exhibition modules have also been upgraded again. For example, CIFF Charm Road 2.0 emphasizes scene-based immersion + interactive transformation of exhibitions; CMF Trend International Material Gallery will break the form of material exhibition design in 2026; 16.3 Design “Source” Museum continues to incubate leading international material brands.
In the new round of competition, excellent product power is the unshakable foundation.
Many leading companies have improved their product capabilities from performance, materials, design, etc., embraced trends with outstanding artistic imagination and creativity, and defined finishing trends.
At the same time, whether corresponding products and solutions can be provided according to the needs of different markets and segmented scenarios will profoundly affect the competition barriers and growth ceiling of enterprises.
Some leading companies have already taken action. Liang Qingfeng, deputy general manager of Rujia Decoration New Materials, said that technology inclusiveness must “fit the market demand” and conduct research and development of impregnated paper technology for different consumption scenarios at home and abroad.
Diversified categories, providing overall auxiliary material solutions for door-wall cabinet integration, whole-home customization and other models, moving from product competition to ecological competition, is a strategic choice for leading material companies to widen their moats.
The organizer of the 2026 China National Home Expo (Guangzhou) Equipment and Ingredients Exhibition proposed integration and scenario-based propositions to promote the industry from “product competition” to “scenario-ecological integrated competition.”
Moving from deep cultivation of advantageous markets to full-scale operations and global markets is a typical feature of a new round of competition in the decorative materials industry.
After a new round of reshuffle, the brand pattern of the decorative materials market will be reconstructed, and a dual-track parallel structure is expected to take shape, that is, a few super giants will develop collaboratively with new players who specialize in niche fields.
