From January 19th to 22nd, the Dehua Rabbit Decoration Materials 2026 Business Seminar was held grandly at the Radisson Manor in Luoyang Peninsula, Deqing, Zhejiang.
With the theme of “Bunny Bunny Makes Home Better”, this conference adopts the “one channel per day” special format for the first time, and separates the four core channels of customization +, furniture factory, home improvement, and tooling into independent conferences. Through the closed-loop mechanism of “morning report + afternoon discussion”, it focuses on the goals of “accurate strategic exposure, effective replication of experience, and coordinated growth of channels”, builds consensus on cooperation, and comprehensively opens a new cycle of “full chain collaboration, high-quality growth”.
As an important strategic deployment in the critical period of industry transformation, this conference fully demonstrated Bunny’s firm determination to transform from a traditional panel supplier to a one-stop home solution service provider, and provided a practical and practical path for the high-quality development of the home industry.
On January 19, the “Customization + Channel” special meeting of Dehua Rabbit Decoration Materials 2026 Business Seminar kicked off.
The meeting focused on core issues such as retail distribution, rural settlement, terminal construction, and supply chain collaboration. It released a full-link support plan and clarified the development path of “centered on in-depth customization and supported by channel breadth” to inject new momentum into retail growth.
Many corporate leaders of Dehua Group and Tubaobao and nearly 300 customization + channel dealer representatives and other partners across the country participated in this meeting.
During the meeting, many responsible persons gave wonderful reports.
Chen Haiming, deputy general manager of the decoration materials sales company, made a report on “Customization + Channel Work Planning”, systematically expounding the company’s core strategy and implementation path.
The company uses green and environmentally friendly boards as the cornerstone to create one-stop localized home customization solutions to enhance single store profitability and market competitiveness.
At the same time, we will promote the deepening of the channel system and strengthen operational efficiency and synergy.
Xie Huahua, deputy director of the Customization + Channel Operations Center, summarized the results of township market expansion in 2025 in the “Township Channel Work Plan” report. The company will deeply explore the township market, integrate resources to build a one-stop procurement scenario through strategies such as cost reduction and efficiency improvement, and help the township market become a new engine of growth.
In the report “Customization + Channel Terminal Construction and Advertising Enabling Strategy”, Yang Hongsheng, assistant to the general manager of the decorative materials sales company, proposed a “dual upgrade” strategy to promote channel construction, create an immersive living space display, and build a three-level brand voice pool.
Xu Yafei, general manager of Zhejiang Bunny Digital Technology Co., Ltd., elaborated on the new retail transformation strategic plan of customization + business, which will provide order dispatching empowerment for specialty stores and cultivate self-operated benchmark stores in the same city.
Cai Wei, deputy director of the Brand Building Center, said that the company has built a systematic activity empowerment system and will continue to innovate the activity matrix.
Lu Mingliang, assistant general manager of Tubaobao and general manager of the supply chain company, pointed out that the company will optimize supply chain management, further fine-tune production capacity, and create a new supplier evaluation mechanism.
At the dealer symposium in the afternoon, the participating representatives conducted analysis and discussions around key areas and built consensus on strengthening channel collaboration and other aspects.
Zhao Jianfeng, general manager of the decorative materials sales company, concluded that the company is promoting industry transformation and will focus on channel development in 2026 to achieve both quality and efficiency improvements.
General Manager Lu Lihua proposed to anchor strategic goals, promote high-quality development, and deepen collaboration with partners.
The convening of the Bunny Customization + Channel Special Conference was the first step for the implementation of the strategy in 2026.
As a practitioner of transformation in the home decoration industry, Bunny has accelerated the “customization +” strategy, which is a strategic upgrade from product supply to overall value creation.
Through deep channel development, product innovation and service upgrading, Bunny is building systematic competition barriers, leading the high-quality development of the industry, and creating a better home life for millions of families.
