“One out of every six mobile phones in the world is produced in Dongguan”, which vividly demonstrates the global strength of Dongguan’s electronic information industry belt.
Dongguan is close to Shenzhen and Hong Kong. It relies on the “front shop and back factory” model to cultivate a trillion-level electronic information industry, building a complete closed-loop electronics industry chain from chips, parts to complete machine manufacturing.
As competition for overseas electronic information products becomes increasingly fierce, Dongguan companies break the traditional foreign trade model and quickly form cross-border e-commerce teams to seize the key opportunity of “overtaking in corners” on the overseas track.
The rapid development of cross-border e-commerce has provided an “accelerator” for Dongguan’s electronic information industry to go overseas.
Many Dongguan companies use cross-border e-commerce platforms such as Amazon to directly connect with consumers around the world, especially in the overseas B-end market. Products from local industries have become closer to overseas terminal buyers through cross-border e-commerce, ushering in huge development potential.
B-end business procurement has become the core driving force for the transformation and quality improvement of the industrial belt.
A digital review blogger who is deeply involved in Silicon Valley posted an unboxing video on overseas social platforms after placing an order for an AI PC from Chinese brand BOSGAME on Amazon.
In the video, he dismantled the product’s hardware configuration, computing power performance and application scenarios in detail, attracting the attention of a large number of technology enthusiasts and bringing initial traffic dividends to this Chinese AI PC going overseas.
As product attention continues to increase, it has attracted a group of B-side customers who have offline computing power needs and value corporate data confidentiality.
BOSGAME adopts a two-pronged strategy of “C-side traffic and B-side profit”. On the C-side, it relies on bloggers’ professional reviews and enthusiasts’ spontaneous sharing to form a dual reputation, which builds momentum and traffic for the brand. On the B-side, it takes small and medium-sized enterprise procurement as the core profit pillar and successfully breaks through in the global market.
Zhang Ming, general manager of BOSGAME, said that the proportion of its B-end business has increased significantly from 5% in 2022 to 20%, and Amazon channel sales account for more than 90%. The European mid-to-low-end B-end market is the core incremental area, accounting for nearly 30%, and its customer base widely covers overseas government enterprises, medical and other fields.
When the growth of traditional foreign trade is hindered, many companies in Dongguan’s electronic information industry have realized the huge potential of the global B-side business market.
Competition in the consumer electronics C-end market is fierce, with high brand recognition barriers and high marketing costs, making it easy for companies to fall into homogeneous price wars.
B-side business procurement is the key to the success of Dongguan electronics companies.
On the one hand, the cross-border e-commerce platform reconstructs the B-side commercial and procurement link, opening up a fast lane for Dongguan’s industrial belt enterprises to directly reach overseas customers, allowing enterprises to have more say in the global commercial and procurement market competition; on the other hand, Dongguan’s complete electronic industry belt advantages are highly consistent with the customized needs of global B-side commercial and procurement, and can quickly respond to the personalized needs of B-side customers.
Therefore, a group of Dongguan companies have accelerated the layout of cross-border e-commerce overseas.
For enterprises in Dongguan’s industrial belt, the “two-wheel drive” of B-side commerce and C-side retail in their overseas journey is an important growth point in leveraging overseas markets.
Take Shenzhen Deying in Dongguan as an example. This industrial and trade enterprise specializes in office electronic products such as keyboards and mice. It has found that the value of orders from Amazon Enterprise Shopping (B-side) has quietly increased to one-third.
At first, they were not familiar with enterprise purchasing, but after the Amazon account manager informed them about the proportion of products in the enterprise purchasing channel, they began to increase their investment.
Today, its B-side order share is stable at around 35%, which not only increases the repurchase rate of corporate customers, but also shortens the transaction cycle by half from the 3-6 months of traditional foreign trade, and greatly improves transaction conversion efficiency.
The key for Dongguan electronic information manufacturers to go overseas is to “accurately capture the real needs of buyers.”
For corporate procurement scenarios, Shenzhen Deying has optimized its product strategy and launched customized products, simplifying device connection methods, strengthening use stability, and eliminating redundant functions. It also launched large-size packaging to adapt to batch procurement needs, distinguishing its product visual presentation from C-end products, and attracting overseas corporate procurement customers.
In the C-end market, companies have successfully opened up overseas markets by reading user reviews, forming research teams to analyze competing products, and iterating new products frequently.
Today, Dongguan’s electronics industry is ushering in a new explosion in the world.
From January to October 2025, Dongguan’s total foreign trade import and export volume was 1.29824 billion yuan, a year-on-year increase of 14.7%. The scale of foreign trade ranked fifth in the country and second in the province.
From manufacturing factories to international brand companies, enterprises in Dongguan’s industrial belt are transforming.
Ge Yao, CEO of Taide Ikarao, said that Amazon is an ideal springboard for brands to open the door to globalization. The company has successfully entered many large international supermarkets through the Amazon platform.
The high demands of overseas B-end customers have forced Dongguan companies to think beyond “low-cost competition” and promote the formation of standardized and high-end global brand service capabilities.
Amazon Enterprise Shopping has 8 million + global enterprise buyer resources, providing trust support for Dongguan enterprises.
Amazon Global Store launched the “Ten Steps to Launch the Industrial Belt” support plan in China to promote the in-depth integration of “cross-border e-commerce + industrial belt” and help industrial belt companies go overseas.
This is an excellent opportunity for Chinese manufacturing companies to achieve a new leap forward.
