Guolian Aquatic Products and Yum China join hands to bring high-quality tilapia to domestic dining tables.

On the afternoon of July 16th, at the Green Agriculture Chain Exhibition Area of the 3rd China International Supply Chain Promotion Expo (Chain Expo) in Beijing, a highly anticipated “Yum! and Soup Development Plan Launch Ceremony” was held. The Chairman of Zhanjiang Guolian Aquatic Products Development Co., Ltd., leading the Guolian Aquatic Products senior management team, signed a cooperation agreement with representatives of Yum China Holdings, Inc. for the “Expanding Domestic Sales of High-Quality Foreign Trade Products” project. As a leading enterprise in China’s aquatic product processing industry, Guolian Aquatic Products proactively seized the strategic opportunity of the national “integration of domestic and foreign trade,” leveraging its years of accumulated international quality and full-industry chain integration advantages to shift its strategic focus on the domestic market for high-quality tilapia products. This collaboration with catering giant Yum China aims to jointly open up a fast track for the domestic sales of high-quality foreign trade products, alleviate industry difficulties, and empower rural areas. Guolian Aquatic Products will strictly adhere to its mature international quality control system and Yum China’s high standards to oversee the entire process of tilapia farming and processing, ensuring safety and freshness from source to table, and striving to seamlessly transform “export quality” into “domestic sales benchmark.” The company’s “2211” electronic supervision model provides technical support for full-process quality traceability and efficient collaboration, guaranteeing the transparency and reliability of the supply chain. Yum China, as a catering giant, holds the exclusive operation and licensing rights for the KFC, Pizza Hut, and Taco Bell brands, and also fully owns the Little Sheep and Huang Ji Huang restaurant chains. Leveraging its world-class digital supply chain management experience and extensive channel coverage, Yum China will provide Guolian Aquatic Products with stable orders and rapidly absorb its production capacity. Leveraging Yum China’s strong channel advantages covering over 16,000 restaurants nationwide and its world-class digital supply chain management capabilities, along with Guolian Aquatic Products’ comprehensive supply chain capabilities from seedlings and aquaculture to processing, high-quality tilapia, previously mainly exported overseas, can now efficiently and safely reach domestic consumers’ tables. It’s worth noting that this signing is a significant step in implementing the “Yum and Food Development Plan,” which aims to build a mutually trusting and prosperous industry ecosystem. Since 2015, Guolian Aquatic Products and Yum China have collaborated deeply in supply chain assurance, quality control, and joint product development, successfully launching several popular aquatic products such as crayfish burgers, crayfish tacos, and pre-fried herb-flavored shrimp, winning the trust of Chinese consumers. The two parties will further deepen joint product development, expand the application scenarios of local aquatic products, and transform export-oriented R&D advantages into domestic sales competitiveness. Simultaneously, the massive demand from the Yum China system will drive Guolian Aquatic Products’ large-scale production upgrade, improve production line efficiency, and strengthen profitability. Industry insiders believe this signing is of great significance. It not only establishes a dual-circulation model of “export + domestic demand,” effectively mitigating the risks of fluctuations in a single market, but also deeply integrates both parties to create a “mutually trusting and mutually beneficial ecosystem.” This helps the domestic aquaculture and processing industries build a resilient industrial ecosystem, promotes the popularization and consumption upgrading of high-quality aquatic products in the domestic market, and jointly contributes to the prosperity of the domestic consumer market.