While the smart home industry has fallen into the misunderstanding of “emphasis on technology over experience”, Haier Smart Home has already broken away from the shackles of competition and returned to its original aspiration of “technology for people”.
In CCTV × Haier’s “AI Housekeeper (Season 2)”, Haier used real transformation cases to prove that smart homes are not a pile of AI technology, but about allowing technology to adapt to and serve people, understand life, and warm life.
Relying on continuous technological innovation, comprehensive product matrix, and high-quality user services, Haier Smart Home ranks first in global smart home sales, using its strength to interpret its brand position as “the global leader in smart homes.”
Technological innovation is the core driving force for development.
Haier Smart Home has been deeply involved in the smart home field for many years, building an industry-leading smart home brain, and launching a series of innovative achievements such as AI Eye 2.0, L4 smart home appliances, and home robots, pushing smart homes from “passive response” to a new stage of “active service”.
AI Eye 2.0 technology is one of the core technologies of Haier smart home. It is installed on all categories of home appliances such as the Seeker series. It has the capabilities of visual recognition, voice interaction, independent decision-making, etc. It can accurately perceive user behavior and environmental changes, proactively provide services, and truly realize “seeing, hearing, and understanding you better.”
In terms of product layout, Haier Smart Home has built a multi-brand, full-category, and integrated matrix to accurately cover the entire consumer circle.
In the high-end market, the four major series of Casarte are firmly ranked first in the high-end market, and their growth rate outperforms the industry; in the mainstream market, the Haier brand has launched five major series, including Seeker, Mailang, and Yunxi, to meet families with different styles and needs; smart home scenarios cover all dimensions such as smart security, HVAC, energy, and audio and video, creating one-stop solutions.
Whether it is a young group pursuing the ultimate in technology, a quality family focusing on comfort and health, or a scientific research or elderly care scenario with special needs, we can find suitable solutions.
User recognition is the best proof of brand strength.
In the first quarter of 2026, Haier Smart Home delivered outstanding financial reports: revenue of 73.687 billion yuan, net profit attributable to the parent company of 4.652 billion yuan, an increase of 24 percentage points from the previous quarter, and profits in China bucked the trend and increased year-on-year.
The performance of smart home business is particularly outstanding. The number of monthly active users of Smart Home APP in China and Belt and Road countries increased by 46%, Haismart registered users increased by 88%, and the number of users in overseas markets such as Europe and the United States increased simultaneously. The cumulative number of registered users worldwide exceeds 130 million, the number of annual interactions with smart scenes reaches 86.1 billion times, and user stickiness continues to rise.
These data fully demonstrate that the value of Haier smart home is highly recognized by users around the world.
In the program, the experience advantages of Haier’s core products are fully demonstrated.
Haier air conditioners break the limitations of traditional home appliances. Not only are they capable of rapid cooling and heating, and precise temperature control throughout the house, solving local uneven heating and cooling problems, they are also equipped with AI air-washing technology that purifies the air throughout the house in one hour, creating a fresh environment like a forest after rain.
It operates silently, saves energy, and is suitable for all scenarios such as living rooms and bedrooms. It takes into account the needs of all people including the elderly and children, and uses technology to improve home comfort.
As an innovation benchmark in the industry, Seeker washing machines rely on four-tube washing and care technology in one machine to achieve one-stop washing, drying and zoned care. AI Eye 2.0 monitors the entire process, automatically adjusts washing and care parameters, warns of various problems, delicately cares for all types of fabrics, bids farewell to laundry worries, and greatly improves home happiness.
The Mailang series combines natural aesthetics with AI intelligent care, has a zero-embedded design that is suitable for all types of decoration, and uses AI constant temperature, silent, and energy-saving technologies to provide families with a comfortable, healthy, and convenient living experience.
Unlike other brands, Haier Smart Home always adheres to “user needs as the center” and refuses to become intelligent for the sake of intelligence.
In the transformation case of “With AI Housekeeper”, Haier never blindly piles up high-end technologies, but conducts in-depth research on users’ pain points and solves them in a targeted manner.
For the inconvenient operation of the elderly, the interaction process is simplified, with dual control of voice and physical buttons; for children’s home safety, the security warning function is strengthened; for office workers, remote control and automatic scene modes are created, so that technology can truly serve life instead of increasing burdens.
From technology research and development to product implementation, from scene creation to service upgrades, Haier Smart Home leads the development of the industry in all dimensions.
Relying on the OTO new retail and global TC model to achieve the combination of efficient supply chain and high-quality services, offline stores provide scene experience, customized design, and one-stop renewal services, allowing smart life to be quickly implemented in tens of millions of households.
As the world’s number one smart home company by sales, Haier is not only a setter of industry standards, but also a leader in lifestyle.
In the future, Haier Smart Home will continue to adhere to the original intention of “technology for people”, continue to innovate technologies, optimize products, upgrade services, deepen the ecological layout of smart homes, and use warm AI technology to create a more convenient, comfortable and healthy smart life for global users, consolidate its position as a “global leader in smart homes”, and promote high-quality development of the industry.
