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Hebei Botou takes advantage of cross-border e-commerce to accelerate the digitalization of the cold-formed molding industry overseas

作为国内核心冷弯成型装备制造产业集群所在地,河北沧州泊头市近年来锚定产业出海赛道,以数字化升级、跨境电商生态建设为抓手,打通从生产端到海外终端的全链路服务体系,助力本土制造企业降本增效拓展全球市场,为县域经济提质增效提供了全新增长极。

On May 7, 2026, in the modern production workshop of a Tile Press Machinery Co., Ltd. in Botou City, Cangzhou, Hebei Province, technicians were methodically conducting final debugging on an export-customized large-scale cold bending forming machine before leaving the factory. After various performance parameters are verified and passed, the equipment will be shipped to Southeast Asian customers. This is one of the core links in the overseas delivery process of local cold bending forming equipment manufacturing companies.

Technicians debugging large-scale cold roll forming equipment

It is understood that the cold-formed forming equipment industry in Botou City has a history of nearly 40 years. It is the largest and most complete cold-formed equipment production center in China. Its products cover hundreds of categories such as tile pressing machinery and special-shaped cold-formed production lines. It has previously relied on traditional foreign trade channels to have a certain export foundation. However, there are common pain points such as high customer acquisition costs, information asymmetry, lag in after-sales response, and low supply chain collaboration efficiency, which have restricted the scale and efficiency of the industry going overseas.

In recent years, Botou City has based on the advantages of local characteristic industrial clusters and anchored the direction of digitalization overseas, empowering enterprises from R&D and design, production and manufacturing, sales services to after-sales operations, by building a public cross-border e-commerce service platform, laying out overseas warehouse outlets covering core export markets, and establishing cross-enterprise
A series of measures such as the industrial supply chain collaborative guarantee system have gradually opened up the full-link channel from local production to overseas end customers, which not only helped companies reduce customer acquisition costs by about 30%, but also increased order delivery efficiency by more than 40%, greatly enhancing the competitiveness of local products in the international market.

Botou cross-border e-commerce public service platform operation scenario

The person in charge of the relevant local department said that in the next step, Botou will continue to focus on improving the industrial chain and supply chain supporting system of the cold-forming industry, increase policy support and public service guarantees, guide more local companies to embrace the cross-border e-commerce track, layout the global market, and promote the high-quality development of the cold-forming industry in the direction of high-end, intelligence, and internationalization.
Up to now, Botou cold-formed forming equipment products have been exported to more than 30 countries and regions around the world. In 2025, the cross-border export volume of the industry will increase by 43% year-on-year. It has become one of the core pillar industries for local foreign trade growth. In the future, it will inject stronger impetus into the continued good development of the county economy.

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