Whenever the industry shifts gears and demand consolidates, there are always pioneer companies that rely on strategic determination to get through the cycle.
The Higgold Group, which originated in the manufacturing hinterland of Lingnan, is writing an advanced poem of Chinese brands in the global market as a leader in the hardware industry.
Financial report shows that 2022 –
In 2024, Higold achieved revenue of 1.62 billion yuan, 2.222 billion yuan, and 2.857 billion yuan, and net profits of 206 million yuan, 333 million yuan, and 531 million yuan; the average annual compound growth rates of revenue and net profit were 32.78% and 60.74% respectively.
Higold’s rapid growth is inseparable from the company’s pursuit of original design and quality and intelligent manufacturing since its establishment. It has built a diversified product matrix based on its brand and channel advantages accumulated over the years. This has created a differentiated competitive barrier for the company and injected strong impetus into subsequent sustainable growth.
Under the wave of consumption upgrading, consumers have put forward higher requirements for the quality, function and design of home hardware, and the demand in the mid-to-high-end market continues to explode.
Local brands are breaking through with high-quality and diversified products, and the Higold Group is a shining example.
Higold Group is positioned in the mid-to-high-end market and has been deeply involved in the field of home hardware and outdoor furniture for more than 20 years. The sales of storage hardware and basic hardware products account for more than 65%, and its basic market is stable.
According to the “2024 China Furniture Hardware Industry Development Report” released by the China Hardware Products Association, Higold Group has become the top five leading companies in the industry.
From January to March 2025, the company achieved revenue of 626 million yuan, a year-on-year increase of 26.75%; net profit attributable to the parent company was 116 million yuan, a year-on-year increase of 40.31%.
In addition to basic hardware, which grew by 55.95% year-on-year and became the main force driving revenue growth, kitchen and bathroom hardware products achieved a growth rate of 22.22%. In particular, the sales of core products handmade and stretched sinks increased from 38.7725 million yuan in the same period last year to 49.5689 million yuan, a year-on-year increase of 27.85%, demonstrating the strong resilience and potential of the brand.
The proliferation of products is inseparable from Higgold’s pursuit of excellent quality and its meticulous attention to detail.
For example, in terms of storage hardware, the unique lightly rotating column of the Hiller 4.0Max dish basket developed by the company can adjust the storage size at will. At the same time, the entire storage component is sunk 20mm, using the height of the guide rail to free up a higher storage space in the cabinet, ending the problem of hidden handles and stuck dishes, and achieving easy storage; the Pandora 2.0 basket uses a panel layout to optimize space storage and improve space utilization efficiency.
In terms of kitchen and bathroom hardware, the Heigold CB2.0 · Thawing light smart sink has become the focus with its “ultrasonic cleaning + rapid thawing” technology. Taking 500g of frozen meat as an example, the conventional thawing time is about 2 hours, and the thawing light smart sink only takes about 22 minutes.
One tank can meet the needs of defrosting, cleaning, and cooking in multiple scenarios, bringing an unprecedented smart new experience to modern kitchens.
The reason why Higold is able to achieve industry-leading growth is that, in addition to its effective product diversification strategy, it also relies on the resonance of its advantages in brand, marketing, design, and intelligent manufacturing.
First of all, Higold Group has a 20-year brand operation history and is a well-known brand in China’s home hardware and outdoor furniture market. It has won high-value awards such as “Top 10 China Home Furnishing Manufacturing Hardware Industry” and “Top 500 China Home Furnishing Manufacturing Industry 2020”.
In recent years, the influence of independent brands has been continuously improved through various methods.
Secondly, the omni-channel development strategy allows Higgold products to be sold all over the country and in more than 90 countries and regions including the Netherlands, Canada, Germany, and Saudi Arabia.
Third, insisting on original design, Higold has won a number of international design awards based on more than 1,100 patented technologies, promoting both brand premium and market share.
Finally, the advantages of intelligent manufacturing safeguard the sustainable development of Higgold, connecting the entire process through digital information systems to improve production efficiency and meet the diverse needs of customers.
Higold grew up in Shunde, Foshan City, Guangdong, a huge hardware industry cluster. In 2024, Higold Group ranked 190th among the top 500 manufacturing enterprises in Guangdong Province.
Today, Henggao, which has become the leader in the industry, is releasing the gravity of the cluster as a strong player, not only activating the regional industrial ecology, but also nurturing the industry.
As a high-tech enterprise and a provincial industrial design center, Higold Group actively participates in the formulation of industry standards.
Through breakthroughs in ultra-high-precision manufacturing technology, Higold products surpass many international brands in performance.
Currently, Higold Group is focusing on promoting Chinese high-quality hardware brands to go overseas.
A Vietnamese subsidiary will be established in 2023 and strategically established in hub markets such as Mongolia and Kazakhstan in 2024.
After 21 years of intensive development, Higold has entered more than 90 countries and regions around the world, forming a three-in-one global value chain of “R&D – Intelligent Manufacturing – Brand”, bringing one-stop high-end hardware solutions for the whole house to the world.
Looking forward to the future, Higold Group will continue to adhere to the brand positioning of “originality and quality”, expand new areas of industrial growth, promote industrial digitalization, create a digital production base group, and drive the value jump of the global home furnishing industry.
