From June 16th to 18th, the 2026 China (Guangzhou) Cross-border E-commerce Fair (hereinafter referred to as the “Cross-Border Fair”) was held at the China Import and Export Fair Complex.
18 high-quality Huizhou manufacturing companies, including Hervas Luggage, Jiayao Technology, and Yueliang Technology, respectively appeared as a group in the Huizhou Cross-border E-commerce Industry Alliance and the Huidong Women’s Shoes Industry Belt, focusing on displaying products from multiple local advantageous industrial belts such as fashion shoes, smart lighting, and consumer electronics, demonstrating the strong development momentum of “Made in Huizhou” to deeply participate in global digital trade.
Huizhou enterprise representatives are patiently introducing product features to the merchants present:
Huizhou’s two major industrial alliances join forces to highlight cluster advantages
It is understood that this year’s cross-border trade fair, with the theme of “New Momentum for Foreign Trade·New Digital Future”, has attracted more than 50 leading cross-border e-commerce platform companies, nearly 40 industrial zones across the country, more than 200 cross-border e-commerce service providers and more than 1,000 supply chain companies to participate in the exhibition.
The exhibition lasts for three days, and over 30 forums, live broadcasts and precision procurement matchmaking sessions will be held during the same period, providing enterprises with cutting-edge practical strategies and cognitive upgrade channels, and comprehensively improving their overseas capabilities.
The Huizhou Cross-border E-commerce Industry Alliance and the Huidong Women’s Shoes Industry Belt, as the industrial alliances unveiled at this cross-border trade fair, fully highlight the cluster advantages of the local foreign trade industry’s richness, diversity and complete industrial chain.
As “China’s Fashionable Women’s Shoes Production Base”, “National Foreign Trade Transformation and Upgrading Base (Footwear)”, and a provincial export industrial product quality and safety demonstration zone, Huidong has gathered more than 6,000 shoemaking and supporting production companies.
Six high-quality shoe companies, including Yuanlitong Shoes, Pingshan Baohui and Qianwei Shoes, participated in the exhibition, demonstrating the R&D innovation strength and brand development potential of Huidong women’s shoes.
The Huizhou Cross-border E-commerce Industry Alliance brought together high-quality enterprises in multiple fields to participate in the exhibition, vividly explaining Huizhou’s innovative achievements in the fields of intelligent manufacturing and digital trade, forming a cross-border linkage with the Huidong women’s shoe industry belt, and jointly polishing the “Made in Huizhou” sign.
During the exhibition, the Huizhou exhibition area was crowded with people and the atmosphere of negotiation was strong. The “Made in Huizhou” products with both creative and technological sense left a deep impression on the merchants. Many merchants stopped in the exhibition hall from time to time to carefully understand the product features and experience the product functions, and showed strong interest in Huizhou’s products, technology and market prospects.
A number of first-release innovative products have gained favor from customers
New products incorporating AI technology have become one of the highlights of the Huizhou exhibition area. Many companies have introduced their first innovative products, which have attracted great attention from merchants.
At the Jiayao Technology booth, a smart cosmetic mirror equipped with AI technology attracted many customers to stop and experience it.
As a smart mirror manufacturing enterprise integrating R&D, production, sales and service, Jiayao Technology’s products are exported to countries and regions such as Europe, America, Australia, Japan and South Korea, and its overseas warehouses are deployed in multiple locations.
According to the relevant person in charge of the company, the company brought about 30 products to the exhibition, including Amazon’s best-selling products, overseas warehouse samples and new smart cosmetic mirrors.
Among them, the debut of the new AI smart makeup mirror is the result of the company’s cross-border cooperation. It integrates cutting-edge technologies such as voice dialogue and skin testing. The mirror’s camera can detect skin conditions in real time and even calculate health conditions through big data models.
A customer from the United States experienced it at the booth for more than half an hour. After repeated testing, he was very interested and believed that the market potential is huge. Although the product is still in the testing and optimization stage and has not been officially mass-produced, the positive feedback on site strengthened the company’s confidence in launching the new product into overseas markets.
Many merchants experienced Huizhou’s characteristic smart products on-site, and the response was enthusiastic:
At the Yueliang Technology booth not far away, various lamps create a warm and romantic atmosphere.
The company is a national high-tech enterprise integrating R&D, production and sales. This time it has brought seven or eight lighting categories, including aromatherapy atmosphere wax lamps, mirror headlights and camping lamps. All products are independently developed.
Among them, the aromatherapy atmosphere wax melting lamp that debuted for the first time has become the focus of domestic and foreign merchants. This lamp not only has a novel shape, but also has a mobile phone APP control function, which is of particular interest to foreign merchants.
The relevant person in charge of the company said that many merchants have expressed strong interest in the products and have left each other’s contact information and made appointments to visit the factory. They hope to use the exhibition to accumulate more high-quality potential customers, accurately connect overseas orders, and expand overseas sales for the company.
During the exhibition, the local cross-border e-commerce industry association also organized an exhibition group of more than 400 people, including representatives of local manufacturing and trading companies, teachers and students of business-related majors in local colleges, to conduct in-depth product selection, docking, and learning exchanges at the exhibition site.
At the exhibition site, teachers and students of the school actively interacted with corporate representatives, and fully discussed digital trade development paths such as brand overseas and overseas procurement cooperation. It not only built a bridge for the deep integration of industry, academia and research, but also promoted resource sharing and complementary advantages between schools and enterprises, and accumulated valuable experience for students’ future professional learning and career development.
The relevant person in charge of the local commerce department said that the unified image and centralized exhibition arrangement of Huizhou enterprises not only reduced the cost of participating in the exhibition for a single enterprise, but also concentratedly demonstrated the overall strength and brand image of “Huizhou Intelligent Manufacturing, New Quality Goes to the Sea”, making it easier for high-quality merchants to connect with Huizhou’s high-quality supply chain resources in one stop.
In the future, the local area will continue to optimize the cross-border e-commerce business environment and build more supply and demand docking platforms to help local companies accurately grasp the pulse of the market and sail overseas.
