On June 19, JD Hardware City released its 2026 618 full-cycle battle report. A series of eye-catching data showed its strong development trend.
The number of customers of small, medium and micro enterprises increased by 120% year-on-year, the transaction volume of more than 3,000 industrial product brands doubled, and AI search for industrial products increased procurement efficiency by 10 times.
Based on JD Industrial’s digital-physical integrated industrial supply chain technical service capabilities, JD Hardware City has further consolidated its leading position as China’s largest hardware industrial products brand e-commerce platform and injected deterministic growth momentum into the upstream and downstream industries through supply chain innovation.
This year’s 618, Jingdong Hardware City has achieved comprehensive breakthroughs in many aspects with the core of “efficiently connecting both ends of supply and demand”.
At the overall data level, the number of new stores on the platform increased by 120% year-on-year, and the support and incentive policies for merchants drove daily sales of goods to increase by 185%.
Driven by the supply chain, the number of new products increased 11.26 times year-on-year, and the turnover of more than 3,000 industrial product brands doubled, fully demonstrating its strong ecological appeal and growth resilience.
In terms of category growth, trend categories and traditional categories exploded simultaneously.
The transaction volume of industrial robots and key modules increased by more than 10 times year-on-year, and the transaction volume of core components such as chips, sensors, and development boards increased by more than 5 times year-on-year. Among them, AR/VR modules, magnetoelectric encoders, current sensors, vibration sensors, GPU-image processors and other sub-categories increased by more than 10 times. Sales of core components of intelligent manufacturing such as industrial control sensors, PLCs, HMIs, inverters, and motors increased by more than 200% year-on-year, providing core support for emerging industries and intelligent manufacturing.
More than ten traditional core categories such as HVAC, small hardware, tools, wires and cables, power supply and protection equipment, and raw materials have increased by more than 100% year-on-year. Categories such as lubrication equipment, tool sets/sets, industrial power supplies, general hardware, scaffolding, tool storage, and electric door closers have increased by more than 10 times, providing a stable guarantee for the traditional manufacturing industry and the professional work of the master group.
In terms of model innovation, Jingdong Hardware City pioneered the “whole shaft warehousing” model, which drove cable sales to increase 10 times year-on-year; the self-operated warehousing model of fasteners drove sales to increase more than 3 times year-on-year, and restructured the category growth logic with supply chain efficiency.
As China’s largest hardware and industrial products brand e-commerce platform, JD Hardware City has become the industrial products e-commerce platform with the most stable daily brand sales, the best brand building, and the highest return rate in the entire product life cycle.
On June 18 this year, the transaction volume of more than 3,000 industrial product brands doubled, and the transaction volume of more than 100 brands increased more than 10 times year-on-year, covering the three major camps of traditional industrial products, emerging technology brands and internationally renowned brands.
Traditional brands such as Hengtong Power and Zhujiang Cable continue to lead the way, emerging technology brands such as Silidi and Yabo Intelligence are rising rapidly, and international brands such as Shell are accelerating their layout.
Hundreds of brands, including Heli Forklift and Aozhan Industrial, have achieved over 100% growth, confirming the platform’s ability to empower brands’ full-cycle growth.
Small, medium and micro enterprises are an important group in the procurement of industrial products, but the pain points of procurement have long been prominent.
In response to the pain points of “difficult procurement, difficult selection, and tight funds” of small and medium-sized enterprises, JD Industry has jointly launched the “Inclusive Purchasing Plan for Small and Medium-sized Enterprises” with leading brands in related industries. It implements four major measures: inclusive price, inclusive genuine products, inclusive technology, and inclusive service. It aims to allow small, medium and micro enterprises to enjoy the same guarantee of authenticity, price advantage and service experience as large customers, and truly achieve assured procurement, convenient procurement, and low-cost procurement.
From data growth to model innovation, from brand aggregation to ecological inclusiveness, JD Hardware City’s 2026 618 Battle Report is not only a report card, but also a practical sample of the transformation and upgrading of industrial products e-commerce.
Against the background of accelerating new industrialization, JD Hardware City guarantees the certainty of contract performance with “authentic spot goods”, improves the efficiency of supply and demand matching with “AI + big data”, activates upstream and downstream vitality with “ecological synergy”, and is gradually building a new industrial ecology with “more data flow and less movement of goods”.
