On June 19, JD Hardware City released its 2026 618 full-cycle battle report. A series of eye-catching data demonstrated its strong strength and innovation capabilities in the field of industrial products e-commerce.
This year’s 618, Jingdong Hardware City achieved a comprehensive breakthrough with the core of “efficiently connecting both ends of supply and demand”.
The overall data level has achieved remarkable results. The number of new stores on the platform has increased by 120% year-on-year. Support and incentive policies for merchants have driven daily sales of goods to increase by 185%.
Driven by the supply chain, the number of new products increased by 11.26 times year-on-year, and the turnover of more than 3,000 industrial product brands doubled, fully demonstrating its strong ecological attractiveness and growth resilience.
From the perspective of category growth, trend categories and traditional categories have exploded simultaneously.
The transaction volume of industrial robots and key modules increased by more than 10 times year-on-year. The transaction volume of core components such as chips, sensors, and development boards increased by more than 5 times year-on-year. Among them, sub-categories such as AR/VR modules and magnetoelectric encoders increased by more than 10 times. Sales of industrial control sensors, core components of intelligent manufacturing, increased by more than 200% year-on-year, providing core support for emerging industries and intelligent manufacturing.
More than ten traditional core categories such as HVAC and small hardware increased by more than 100% year-on-year, and categories such as lubrication equipment increased by more than 10 times, providing a stable guarantee for the traditional manufacturing industry and the professional work of the master group.
In terms of model innovation, Jingdong Hardware City pioneered the “whole shaft warehousing” model, which drove cable sales to increase 10 times year-on-year; the self-operated warehousing model of fasteners drove sales to increase more than 3 times year-on-year, reconstructing the category growth logic with supply chain efficiency.
As the largest e-commerce platform for hardware industrial products brands in China, JD Hardware City has become the platform with the most stable daily brand sales, the best brand building, and the highest return rate over the entire product life cycle.
On June 18 this year, the turnover of more than 3,000 industrial product brands doubled, of which the turnover of more than 100 brands increased more than 10 times year-on-year, covering traditional industrial products, emerging technology brands and internationally renowned brands.
Traditional brands such as Hengtong Power continue to lead the way, emerging technology brands such as Silicon Power are rising rapidly, international brands such as Shell are accelerating their layout, and many brands have achieved over 100% growth, which proves the platform’s ability to empower brand growth throughout the cycle.
Small, medium and micro enterprises are an important group in the procurement of industrial products, but they face procurement pain points.
JD.com and leading brands in the industry jointly released the “Inclusive Purchasing Plan for Small and Medium-sized Enterprises”, which implements four major measures: inclusive price, inclusive genuine products, inclusive technology, and inclusive service. It aims to allow small, medium and micro enterprises to enjoy the same guarantee of authenticity, price advantages and service experience as large customers, and truly achieve assured procurement, convenient procurement, and low-cost procurement.
From data growth to model innovation, from brand aggregation to ecological inclusiveness, JD Hardware City’s 2026 618 Battle Report is not only a report card, but also a practical sample of the transformation and upgrading of industrial products e-commerce.
Against the background of accelerating new industrialization, JD Hardware City guarantees the certainty of contract performance with “authentic spot goods”, improves the efficiency of supply and demand matching with “AI + big data”, activates upstream and downstream vitality with “ecological synergy”, and is gradually building a new industrial ecology with “more data flow and less movement of goods”.
