On June 9, Jingdong Home Decoration’s “Small Renovation and Big Full Matching” strategy conference for brand new products was held at Jingdong’s East and West Headquarters.
This press conference is of great significance. JD.com’s series of upgrade measures will push the home decoration industry to bid farewell to the traditional non-standard renovation model and accelerate the transformation of Chinese home decoration from “once-in-a-lifetime redecoration” to the new normal of home renewal of “micro-iterations in 3 to 5 years”.
In order to further popularize the concept of standardization bureau reform to the public, JD Home Decoration will cooperate with the Chinese Global Program Center of China Central Radio and Television to create a seasonal home decoration renovation program “Have a Good Home”.
The program focuses on the dual core needs of “new house decoration + old house renovation”, and unites authoritative experts from the Ministry of Housing and Urban-Rural Development and top designers to create a national-level authoritative decoration guide.
The current home furnishing market has entered the “human-oriented era”, and partial renovation of lightweight, low-disturbance homes has become a mainstream demand.
However, traditional office renovations often have problems such as vague quotations, disordered construction, out-of-control construction schedules, and lack of after-sales service. They also lack complete renovation plans for niche scenarios such as elderly care, childcare, and pet-raising, and cannot meet users’ personalized residential upgrade needs.
In response to these industry pain points, JD Home Decoration has opened up the four core links of design, supply chain, construction delivery, and service. It relies on the JoyAI intelligent decision-making system to complete digital empowerment and realize the standardization, transparency, and traceability of the entire process of demand analysis, plan generation, construction control, and quotation acceptance, fundamentally solving the chaos in the traditional bureau reform industry.
At the product level, JD Home Decoration focuses on the full life cycle of family living and multi-scenario renewal needs, relying on 400+ functional modules and 10,000-level supply chain resources to build a complete product system for overall reform.
A new full life cycle product matrix was launched, and the “Suitable for Me” series was launched, covering five major scenarios: suitable for the elderly, suitable for young children, suitable for pets, suitable for home, and suitable for enjoyment, filling the shortcomings of no standardized complete set of solutions for industry segmentation and transformation.
In order to adapt to different budgets, Jingdong Home Decoration has launched two major renovation plans. The Lite space standard version focuses on high-frequency renovations of kitchens and bathrooms, completing lightweight upgrades of core spaces with high cost performance; the Ultra whole-house flagship version focuses on “one-price all-inclusive, minor modifications without moving”, providing systematic renovation services for the whole house.
In addition, JD.com’s self-operated products have also launched standardized main material packages such as doors, windows, heating, and whole-house customization. Some scenes can be refreshed in as fast as one day, achieving efficient and convenient one-click upgrades.
Focusing on pain points such as irregularities in elderly-friendly renovations and insufficient safety, JD Home Decoration and the China Architectural Design and Research Institute jointly developed the “Age-friendly Series”, which covers core functions such as barrier-free access, bathroom security, night guarding, and whole-house intelligent monitoring, and promotes aging-friendly renovations from sporadic repairs to the era of integrated products.
At the same time, JD.com Home Furnishing has implemented an inclusive policy for the elderly and has taken the lead in launching government-enterprise dual subsidy activities in Xicheng, Beijing. Eligible elderly families can enjoy subsidies of up to 13,800 yuan, effectively reducing the cost of home renovation for the elderly and allowing safe and professional renovation for the elderly to benefit more ordinary families.
At the service level, JD Home Decoration has launched the “Safety Living” service, which directly addresses the industry’s chronic problems of traditional home decoration “delivery is the end point and after-sales service has no long-term effect”.
In the past, after consumers renovated, they often faced problems such as aging and damaged main materials without maintenance, difficulties in troubleshooting hidden water and electricity projects, and no way to protect their rights in the later period. This not only affected the living experience, but also posed great safety risks.
In order to solve users’ worries, JD.com’s home decoration “safe living” service clarifies that the core main materials such as walls, floors, cabinets, and bathrooms in the whole house enjoy a 5-year warranty, and the hidden water and electricity projects in the walls enjoy a 10-year warranty.
At the same time, we provide free on-site inspection and value-added services for two years for fully installed users, proactively troubleshoot common problems such as loose door handles and abnormal noises in cabinet doors, and provide free maintenance and debugging, so that users can truly “install with confidence and live with peace of mind.”
In order to benefit more families with high-quality home renovation services, JD Home Decoration has accelerated its national service layout and taken the lead in launching standardization bureau renovation services in 18 core cities including Beijing, Shanghai, Wuhan, Xi’an, and Chengdu.
At the same time, JD Home Decoration has officially launched the bureau renovation service ecological partnership program, and has joined hands with leading brands such as Egger, TATA, Boloni, Marco Polo, Fotile, Boss, and Hengjie to build a bureau renovation service ecosystem with unified standards, efficient collaboration, and quality controllable, to comprehensively improve the professionalism, convenience, and reliability of home renovation.
The person in charge of the home decoration business department of JD.com’s retail home appliances and home furnishing business group said: “The core of home decoration is not the one-time delivery of space, but the lifelong protection of the family’s long-term living happiness. JD Home Decoration will break through the industry chaos with standardized products, transparent quotations, and long-term services.
It allows users to upgrade the quality of their homes without the need for major demolition and construction, and continues to promote the normalization of home renovations, using every lightweight transformation to bring users a comprehensive quality and full-service experience.”
At present, JD.com 618 has been launched, and JD.com’s home decoration products have been launched simultaneously.
Consumers can open the JD.com APP and search for “safe living” to make an appointment for consultation, and enjoy multiple benefits such as selected office renovation packages ranging from 618 yuan to 2,000 yuan, a 5-year warranty on water and electricity for the entire home and a 10-year warranty on water and electricity for two years, free on-site inspection within two years, and a home improvement subsidy of 10,000 yuan.
Come to JD.com to self-operate home decoration, and easily start the quality renewal experience of “small renovation, big decoration”.
