As technologies such as AI, large models, and cloud computing become increasingly mature, China’s smart home market has entered a new stage of full-scenario experience competition.
The focus of industry competition has shifted from the competition of a single smart product to the collaborative experience upgrade between multiple brands and multiple devices.
At the beginning of 2026, the implementation of smart homes is accelerating. Little Swan, which has a 48-year history in the field of cleaning and care, is leading the transformation of the industry with an open attitude and opening up the era of scene intelligence for smart cleaning and care.
Different from the asset-heavy model of some brands that are keen on building their own whole-house ecology, Little Swan focuses on the core cleaning and care scenes, with the help of “Meiju +”
Hongmeng’s dual ecological smart linkage quickly completes smart upgrades.
The brand is fully connected to the Midea Mercure smart platform, using mature IoT capabilities and scene experience to create convenient human-computer interaction.
At the same time, relying on the in-depth cooperation between Midea and Hongmeng, we can achieve full coverage of the Hongmeng ecosystem for all product categories.
Through multiple channels such as the Midea Mercure APP and Hongmeng devices, users can easily complete operations such as network distribution, program adjustment, and status viewing of cleaning and care products, opening up the connection barrier between cleaning and care scenes and whole-house intelligence.
The home appliance circle believes that Little Swan’s move has opened up a new path for smart home applications.
It does not blindly lay out the whole-house ecology, but relies on mature platform resources to focus on core areas of advantage, quickly realizing the leap from single product intelligence to scene intelligence, and deeply integrating professional cleaning and care technology with the advantages of full-scenario interconnection.
In the wave of smart homes, as a professional leading brand in the washing and care industry, Little Swan abandons the heavy investment model of “self-built ecology” and achieves efficient breakthroughs through open cooperation.
Previously, Little Swan’s intelligent layout was mainly focused on the single product level, and functions such as intelligent placement and remote control have formed a mature experience.
After being connected to the dual ecology, its intelligence has achieved an iterative leap. Little Swan washing and care equipment can be synergistically linked with the home appliances in the Midea Mercure ecosystem and Hongmeng’s all-category smart terminals, truly integrating into the full-scenario intelligent system of the home.
This strategy of “leveraging mature platforms and focusing on core scenarios” not only avoids the shortcomings of heavy assets, long cycles, and slow iterations of self-built ecosystems, but also leverages the user base and technology accumulation of existing platforms to quickly complete smart implementation, allowing users to enjoy a convenient washing and care experience through cross-device collaboration without the need for additional adaptations.
In the process of iterative upgrading of the smart home cleaning and care track, the in-depth implementation of user value has always been the core logic of industry development.
As a leader in the washing and care industry, Little Swan has always been based on professional washing and care technology and relied on the forward-looking dual ecological layout to lead the industry to achieve all-round upgrades in the experience dimension.
As early as 2018, Little Swan completed the initial construction of a smart care ecosystem in advance by accessing the Mercure APP, seizing the opportunity for industry development.
As of now, more than 70% of Little Swan’s washing and care products can be connected to the intelligent system, and the number of online registered users has exceeded 8.2 million, of which drum washing machines account for 80.6%.
The high-frequency penetration of core products not only reflects the high recognition of users, but also establishes Little Swan’s industry benchmark status in the field of smart care and care, providing solid data support and practical reference for the intelligent transformation of the industry.
Now, Little Swan once again relies on the in-depth empowerment of Hongmeng Ecosystem to further broaden the boundaries of smart care and take the lead in realizing interconnection with all types of resources, providing a practical paradigm that can be used for reference in the implementation of multiple smart scenarios in the industry.
At the same time, users can also unlock exclusive washing and care programs for special fabrics such as yoga clothes and jackets in the APP through OTA upgrades, and DIY customized washing and care plans to achieve professional home maintenance of different fabrics.
This innovative practice not only reconstructs the user’s washing and care experience, but also defines the upgrade direction of the smart washing and care industry.
Little Swan’s “first step, step by step” layout advantage demonstrates its responsibility and responsibility as an industry leader to always drive high-quality development of the industry with innovation and deeply explore the core needs of users.
Compared with the “large and comprehensive” whole-house ecological layout of its peers, Little Swan chooses the “specialized and refined” open path to maximize its strengths and avoid weaknesses.
48 years of deep experience in cleaning and care technology is the core foundation, and dual-ecological linkage is an efficient path, ultimately forming the unique competitiveness of “professional cleaning + open intelligence”, which not only promotes its leap from single product intelligence to scene intelligence, but also provides a pragmatic reference for the smart home transformation of the home appliance industry.
