In 2026, for Dongfang Yuhong, the development trend is very clear. There are only two outcomes: “turn over” and “capsize”.
Recently, Li Weiguo, chairman of Oriental Yuhong, published an article “Absolute Determination” through “Hongsheng”, which fully demonstrates the concern of the helmsman of the waterproof faucet who is determined to “start a business for another ten years” towards the development of the company.
In the article, Li Weiguo set clear goals for the development of Dongfang Yuhong in 2026, namely to achieve annual shipments of waterproofing membranes of 1 billion square meters and annual production and sales of mortar powder to exceed 20 million tons.
This is not an empty slogan, but a precise judgment based on the industry’s adjustment cycle and the company’s own organizational development.
From an industry level, the era of real estate increment has come to an end, and the demand for existing renovation has emerged as a new growth point.
A research report from Changjiang Securities shows that the current demand for residential renovation accounts for about 50% and is expected to rise to 70% in 2030.
Although the price war between waterproofing and coating companies has ended, proactive efforts are still needed to restore profits after the anti-involution.
At the corporate level, Oriental Yuhong’s previous “high receivables” model of relying on large customers for centralized purchases has been alleviated, and the healthy development model of paying equal attention to retail and engineering channels has begun to show results.
Entering 2026, Dongfang Yuhong’s series of actions are responding to the reality of survival.
On the one hand, by revitalizing idle real estate and stock assets, it proactively divests non-main businesses and concentrates resources on core areas such as waterproofing and sand powder. On the other hand, the actual controller plans to reduce its holdings by no more than 3% to fulfill employee stockholding commitments and repay pledges. In fact, it is to stabilize the core team, reduce financial leverage, and divest potential risks.
Li Weiguo emphasized at the Oriental Yuhong 2026 Work Deployment Conference that Oriental Yuhong must adhere to long-termism, dig deep into the moat, and become an industry giant.
Recently, Oriental Yuhong has completed all-round mobilization from top-level strategy to grassroots execution through dozens of key conferences and regional discussions across more than ten provinces and cities, making “absolute determination” a consensus and action consciousness among all employees.
On January 16, Li Weiguo pointed out at the 2026 work deployment meeting of the Paint and Sand Powder Technology Group that it is necessary to target the tens of billions and hundreds of billions of markets, promote the coordinated development of coatings and sand powder, actively explore overseas markets, and build architectural coatings into the third growth curve; on January 17, at Tiandingfeng’s 2025 work summary meeting, he emphasized the need to open up new markets and new products in the economic downturn cycle, and promote the implementation of overseas factories.
In addition, Li Weiguo also proposed targeted development strategies at the work deployment meetings of different groups.
The annual dual goals of standardizing waterproofing membranes and mortar powders are not a fantasy. After entering 2026, they have been broken down into a series of specific actions that can be implemented and promoted.
On the production capacity side, Hongjia Industrial Coatings’ annual output of 58,000 tons of high-performance industrial coatings and sealing materials projects is about to be put into operation. Production lines 1 and 2 of Tiandingfeng’s Saudi factory have been successfully put into operation. Tiandingfeng’s single-day shipment volume increased significantly on January 19, providing production capacity support for the annual target.
The business side has blossomed in many aspects. The civil construction group has won orders and expanded retail channels. The industrial construction group has focused on large-scale infrastructure construction. The anti-corrosion company has assisted in project completion. The overseas development group has won the bid for the project and reached cooperation. The company has also improved its product matrix and expanded overseas markets to provide collaborative support for business growth.
In 2026, Oriental Yuhong is taking a firm stance to anchor the direction amidst the changes in the industry, transforming ‘absolute determination’ from words into reality, and fulfilling its promise of ‘achieving its mission’ with practical actions.
