On the morning of June 16, the launching ceremony of the 2026 China (Guangdong)-RCEP Member Countries Cross-border E-commerce Exchange Event and the China (Guangzhou) Cross-border E-commerce Trade Fair was held in Guangzhou, officially kicking off the annual show of the cross-border e-commerce industry.
Representatives from the consulates of Australia, South Korea, Cambodia and other RCEP member states in Guangzhou, as well as comrades from commercial departments in Jiangxi Province, Inner Mongolia Autonomous Region and other places, as well as industry associations, cross-border e-commerce companies and dozens of media were gathered at the scene.
With the theme of “New Momentum for Foreign Trade and New Digital Future”, this year’s cross-border e-commerce fair has gathered in Pazhou with more than 50 cross-border e-commerce platform companies, nearly 40 industrial zones across the country, more than 200 cross-border e-commerce service providers and more than 1,000 supply chain companies, creating a full industry chain cross-border e-commerce industry event of over 50,000 square meters.
The exhibition will last for 3 days, and more than 30 forum activities, live broadcasts and precision procurement matchmaking sessions will be held during the same period, providing enterprises with cutting-edge practical strategies and channels for cognitive upgrades.
It is worth mentioning that many indicators of this year’s cross-trade fair exceeded the previous one, with exhibition scale, exhibitors, and booths increasing by 24.6%, 8.7%, and 15.7% respectively; the number of participating e-commerce platforms exceeded 50 for the first time, an increase of 21.4%, achieving full coverage of the global mainstream market.
As a highly anticipated special exhibition area of this exhibition, Shanwei carefully organized 14 local leading gold and silver jewelry companies to participate in the exhibition.
Walking into the exhibition area, you will find a dazzling array of “Shanwei goodies” such as gemstone crafts, crystal jewelry, pearls and gemstone jewelry.
With their excellent design craftsmanship and excellent product quality, these exhibits comprehensively demonstrated the strong “hard power” of “China’s Colored Treasures Capital” and “China’s Jewelry Capital”.
There was an endless stream of buyers for on-site consultation, experience and negotiation, and the popularity of the exhibition hall continued to soar.
It is understood that Shanwei Haifeng Gold and Silver Jewelry Industry Belt was successfully selected into the first batch of “Cross-border E-commerce + Industrial Belt” in Guangdong Province in 2025 to assist the “Hundreds and Thousands Project” pilot industrial belt.
This industrial belt has gathered more than 10,000 small and medium-sized processing enterprises and supporting merchants, employing more than 100,000 people.
It processes 50,000 tons of colored gemstones and 9,000 tons of gold and silver jewelry annually. The processing volume of crystal bracelets accounts for more than 70% of the world, and the processing volume of gold and silver jewelry accounts for more than 50% of the country. Its products are exported to nearly 200 countries and regions.
Exhibitors focused on the golden sign of “Shanwei Good Things” and were unique in the design of exhibits.
On-site buyers either leaned over to examine the details of the jewelry, or had in-depth discussions with company representatives on craftsmanship and customization needs, and negotiations continued one after another.
Many companies reached preliminary cooperation intentions with domestic and foreign buyers on site.
“The technological advantages of Shanwei Jewelry and the supply chain guarantee of the industrial belt have allowed many buyers to express their willingness for long-term cooperation on the spot. This year we are paying more attention to the display of our own brands, and with the help of cross-trade platforms and cross-border e-commerce channels, we want to polish the business card of ‘Shanwei Jewelry’ even brighter.” said a representative of an exhibiting company.
The Shanwei gold and silver jewelry industry belt made a wonderful appearance at the Cross-Trade Fair with the brand “Guanghuoxingtianxia”, which not only enhanced the visibility and influence of Shanwei’s characteristic industries, but also injected strong momentum into the industrial transformation and upgrading and the high-quality development of the cross-border e-commerce comprehensive pilot zone.
The Municipal Commerce Bureau stated that it will use this exhibition as an opportunity to systematically summarize experience, continue to promote Shanwei’s gold and silver jewelry industry to become international, high-end, and branded, and polish the city’s business card of “World Colored Treasures·Made in Shanwei” and “World Jewelry·Traceable to Shanwei”.
