In recent years, with the rapid development of cutting-edge technologies such as 5G and artificial intelligence, smart devices have gradually entered thousands of households. “Whole-house intelligence” is quietly replacing “single-product intelligence” and becoming a new trend in home consumption pursued by young people. Currently, young people have a very high enthusiasm for smart home appliances, and their consumption concepts have also undergone significant changes. The “2025 Young People’s Smart Living Trends White Paper” shows that consumers under 35 years old account for nearly 60% of the smart home consumer group. This group pays more attention to the novelty and fun of products and value for money, and is willing to pay for a better user experience. They are no longer pursuing the convenience brought by a single smart device, but hope to achieve interconnection and automated control of home devices through a whole-house intelligent system, making their homes smarter, more comfortable, and safer. The smart home industry is evolving from “single-product intelligence” to “whole-house intelligence,” with device interconnection becoming the core of this transformation. Through advanced IoT technology, different brands and types of home devices can seamlessly connect and work collaboratively. For example, when you enter your home, the lights automatically turn on, the air conditioner adjusts to a comfortable temperature, and the curtains slowly open; when you’re ready to rest, a simple command will automatically turn off all devices, creating a quiet and comfortable sleeping environment. This intelligent living scenario not only improves the convenience and comfort of life but also allows people to experience the charm of technology. Meanwhile, policies such as trade-in programs for old consumer goods are also continuously stimulating the development of the smart home market. In 2025, the number of home appliances traded in exceeded 129 million, which not only provided consumers with the opportunity to upgrade to smart home appliances but also promoted the popularization and upgrading of smart home products. Policy initiatives enabled more consumers to access smart home products, further stimulating market demand. In terms of the number of enterprises, data from Tianyancha Professional Edition shows that as of now, there are over 118,000 existing or active smart home-related enterprises in my country. In terms of regional distribution, Guangdong Province ranks first in the number of smart home-related enterprises, with over 35,000 enterprises, accounting for 30% of the national total. Following are Jiangsu, Shandong, Zhejiang, and Anhui provinces. These regions, with their strong industrial foundation, technological innovation capabilities, and market demand, have become fertile ground for the development of the smart home industry. “Whole-house intelligence,” as a new trend in home consumption, is attracting more and more consumers with its unique charm. With continuous technological advancements and market maturity, it is believed that whole-house intelligence will bring people a better living experience, and the smart home industry will usher in a broader prospect for development.
Smart Home: Leading a New Trend in Home Furnishing Consumption
Driven by the development of technologies such as 5G and artificial intelligence, "whole-home smart systems" have emerged as a new consumer trend in the home sector, fueled by strong enthusiasm among young consumers; the industry is evolving from "standalone smart devices" to "whole-home smart solutions," with over 118,000 smart home-related enterprises currently operating in my country.
