The 2026 Cross-Border E-commerce Industry Data Report Conference was successfully held, leading the industry towards high-quality development.

On January 15, 2026, a highly anticipated industry event—the “2026 Cross-Border E-commerce Industry Data Report Conference”—was successfully held. Hosted by relevant associations, the conference focused on the release of industry-wide data and trend interpretation, attracting over a thousand upstream and downstream organizations, including government representatives, platform providers, leading companies, and service providers, to gather and discuss cooperation opportunities and share industry development opportunities. As an Amazon SPN service provider and the only strategic partner of Amazon’s WOOT platform in China, the Frual Qiaotun South China team was invited to participate in the conference, and its professional service capabilities and industry insights received widespread attention. The conference released several key industry data points. In 2025, my country’s cross-border e-commerce import and export volume reached 2.75 trillion yuan, a 69.7% increase compared to 2020, representing a more than tenfold increase in trade volume over five years, with the number of related enterprises exceeding 120,000. Shenzhen, as an industrial cluster, saw its online cross-border e-commerce transaction volume exceed one trillion yuan in 2025, fully demonstrating the strong vitality of the “Cross-border E-commerce Capital.” During the guest sharing session, numerous leaders and experts actively offered suggestions on industry development. The President of the Asia-Pacific World Trade and Business Alliance affirmed the innovative promotion of global trade by China’s cross-border e-commerce; the Deputy Director of the Shenzhen Municipal Bureau of Social Organizations praised Shenzhen’s industrial resilience and expressed continued support for ecosystem development; the Executive Chairman of the Global Cross-border E-commerce Association pointed out that the industry has entered a new stage of “intelligent global connectivity,” calling for high-quality development driven by technology and brands. The Managing Director of Yantian International and the President of Zim Integrated Shipping Services South China and Hong Kong provided strategic references for supply chain optimization and market layout from the perspectives of logistics hubs and global shipping capacity, respectively. A director of the Fok Ying Tung Group and honorary chairman of the Shenzhen Cross-Border E-commerce Association outlined a new blueprint for the development of digital trade from a global perspective, pointing out that cross-border e-commerce has transcended the scope of commodity circulation and become a multi-dimensional carrier of technology flow, standard interoperability, and cultural integration. The attendees unanimously agreed that the industry is shifting from scale expansion to a high-quality development stage centered on technology, branding, and compliance, emphasizing the importance of ecosystem collaboration and refined operations. Frual, a professional organization deeply rooted in the cross-border service field for many years, has continuously gained industry recognition since introducing Amazon WOOT business to China in 2018, thanks to its solid professional capabilities and high-quality services. As a senior direct-connection supplier for WOOT and an Amazon SPN certified service provider, the company has established a comprehensive service network in many core foreign trade cities across the country. With a dedicated team of hundreds focusing on the WOOT (World of Warcraft) e-commerce sector, Fruital provides numerous sellers with secure and efficient operational solutions through innovative services such as 24/7 adjustable advertising and lightning-fast payment for FBA sellers (up to 7 days). The President of Fruital China stated during the conference that cross-border e-commerce is currently entering a critical stage of compliance, refinement, and branding, requiring businesses to focus more on end-to-end efficiency and localization strategies. As a service provider with a US-based team and official Amazon certification, Fruital will continue to help sellers steadily expand into the global market through on- and off-site traffic generation and promotional solutions, working with industry peers to promote a collaborative and win-win cross-border ecosystem. The Fruital Project Director shared insights from an operational perspective, pointing out that in the current “intelligent global connectivity” industry context, data has become the core engine driving growth. Sellers not only need to focus on sales data but also deeply integrate multi-dimensional data such as market trends, consumer behavior, and advertising effectiveness to build an intelligent decision-making loop. This is precisely the value of Fruital’s commitment to helping sellers achieve precise traffic generation and efficient conversion through professional tools and strategies. This conference, through in-depth dialogue and resource matching, injected new momentum into the high-quality development of the industry, further highlighting the important engine role of cross-border e-commerce in the new foreign trade landscape. It is believed that with the joint efforts of all parties, China’s cross-border e-commerce industry will usher in a brighter future.