From “Yantang Road” to “Hardware Capital”, from “travelling everywhere” to “business all over the world”… Yongkang, a small town in central Zhejiang with “seven mountains, one water and two fields”, has gradually embarked on a development path based on hardware in the wave of economic waves, building a large-scale, complete hardware industry system and a complete hardware industry chain.
In the magnificent development history of Yongkang Hardware, the imprint of China Hardware Expo has always been shining brightly.
On September 26, the 30th China Hardware Expo opened as scheduled at Yongkang International Convention and Exhibition Center.
The time goes back to 1996. The first China Hardware Expo sowed the seeds of hope and dreams in Yongkang, a fertile land for hardware, and sounded the first clarion call for Yongkang Hardware to go global.
After 30 years of watering and careful cultivation, the original seed has grown into a towering tree with lush branches and has become a broad stage for the hardware industry to efficiently connect, deepen cooperation and seek common development.
It is not only the “golden business card” for Yongkang Hardware to go global, but also the “wind vane” and “barometer” for the development of China’s hardware industry.
Every year in the golden autumn, tens of thousands of domestic and foreign merchants gather in Yongkang from all directions to attend this industry event and explore new opportunities for cooperation.
Over the past 30 years, from a humble trade hall to the modern Yongkang International Convention and Exhibition Center, from a 6-square-meter fixed booth to a personalized special display, from a single product exhibition to a multi-modal integration of “exhibition + industry + market + technology”, China Hardware Expo has grown into a global hardware event integrating “hardware product exhibition and sales, scientific and technological achievement transfer, information technology exchange, cultural communication integration” and other functions.
Driven by the China Hardware Expo, the Yongkang hardware industry has undergone earth-shaking changes, achieving a historic leap from traditional hardware to modern smart hardware, from a single product to the entire industry chain, from the domestic market to global layout, and achieved all-round breakthroughs in technological innovation, brand building, and quality improvement.
Yongkang has won the reputation of “Seven Cities and One City” such as China’s Hardware Capital, China’s Gate Capital, China’s Cup Capital, China’s Power Tools Capital, China’s Leisure Sports Vehicle Capital, China’s Home Cleaning Tools Capital, China’s Cookware Capital, China’s Famous Hardware City, and a world-class hardware industry cluster.
Standing at the new starting point of the 30th edition, the attractiveness of China Hardware Expo continues to increase. Since the launch of booth application, hardware companies from all over the world have actively signed up.
According to statistics, a total of 1,610 companies from home and abroad participated in this China Hardware Expo, a year-on-year increase of 7.26%. The number of exhibitors hit a new high in the past five years.
Among them, 1,188 companies are outside the Yongwujin area, accounting for 73.7%.
The exhibition has a total of 9 indoor exhibition halls and 1 outdoor exhibition hall, with an exhibition area of 88,000 square meters.
The products on display cover seven categories: power tools, tool hardware, daily hardware and hardware appliances, outdoor supplies, fitness and leisure, other hardware, mechanical and electrical products, and mechanical equipment.
There are new ideas every year and something to watch every year.
This year’s China Hardware Expo launched a number of innovative measures – setting up an exhibition area for imported hardware products, with well-known brands such as Japan’s Gaoyi, American Dewalt and Spain’s Tumtec on the same stage; setting up an “artificial intelligence +” high-tech product exhibition area for the first time, with robot dogs, drones, patrol robots and other high-precision products
Products were unveiled together; the historical classic industrial metal sculpture exhibition area was set up for the first time to comprehensively display the inheritance results and innovative applications of Yongkang metal sculpture intangible cultural heritage projects; the foreign business negotiation area was set up for the first time to provide an efficient communication and docking platform for exhibitors and buyers. At the same time, nearly 300 overseas buyers rushed to the event with orders.
A series of supporting activities are also exciting.
During this year’s China Hardware Expo, Douyin Yongkang Hardware online promotion activities, the 30th China Hardware Expo Global Live Procurement Festival, TikTok Yongkang Hardware Industry Belt Centralized Procurement Selection Activity, Mailian Yongkang Industrial Belt Central Asia and Middle East marketing promotion activities, and the 30th China Hardware Expo Transnational Procurement Negotiation Meeting and other supporting activities were held, aiming to build efficient and accurate docking channels for hardware companies and help promote Yongkang Hardware to sail overseas.
On the occasion of the 30th anniversary, a photo exhibition titled “Thirty Years of ‘Gold’ Color, Moving towards the New and the Future” was specially held during this China Hardware Expo, using images to review the development changes and industrial empowerment achievements of the China Hardware Expo in the past 30 years, as well as the changes in Yongkang’s acceleration of building the “Hardware Capital of the World” and striving to “build an advanced manufacturing base in China and even the world.”
In addition, this China Hardware Expo will continue to open two online and offline venues as in previous editions. The two-wheel drive will give the exhibition “digital wings” and strive to promote more substantive trade cooperation.
It is worth mentioning that during this China Hardware Expo, Yongkang launched various cultural tourism activities and preferential benefits to create a diversified consumption scenario integrating “exhibition, tourism and food” to comprehensively enhance the exhibition experience for exhibitors and purchasers.
