On June 23, the State Administration for Market Regulation and the China Economic Information Service officially released the “China Advertising Industry Development Index Report (2026)”.
At the relevant press conference, the relevant person in charge of the Advertising Supervision Department of the State Administration for Market Regulation stated that my country’s advertising industry has been deeply integrated into the entire development chain of the real economy, gradually forming a positive virtuous cycle of “advertising promotes consumption, consumption promotes the market, and the market educates advertising”. Its industrial value is mainly reflected in three core levels.
The first is to open up the “last mile” of market circulation and directly drive sales conversion.
In recent years, special actions of “advertising to help enterprises” and “advertising to help farmers” have been implemented in various places, relying on the professional marketing capabilities of the advertising industry to solve the core pain points of market development for high-quality products.
Public data shows that the “Three Assistance Projects” implemented in Hebei have driven cumulative new sales of related products to more than 6.1 billion yuan; the “Advertising to Help Farmers” joint wealth campaign launched in Zhejiang has driven regional agricultural product sales to exceed 2.5 billion yuan, truly transforming professional marketing services into real consumption growth momentum, and effectively solving the long-standing pain point of “good products cannot be sold at good prices.”
The second is to continue to increase the added value of the brand and create long-term assets.
As the trend of residents’ consumption upgrade continues to emerge, when purchasing goods, consumers not only pay attention to the functional attributes of the product itself, but also increasingly value the cultural connotation and emotional value carried by the brand.
Through systematic branding services, the advertising industry can help products complete the value jump from “physical attribute supply” to “emotional value carrier”.
For example, Inner Mongolia coordinated the resources of the advertising industry to polish the “Mongolian Character Standard” regional public brand gold business card, and Shandong deeply explored the communication potential of public service advertisements and continued to enhance the brand vitality and public influence of “Haopin Shandong”. These are typical cases of transforming local characteristic industrial resources into high-value brand assets through advertising empowerment.
The third is to deeply link global resources to help companies “sail overseas.”
Advertising communication itself has the natural attribute of transcending geographical barriers and cultural barriers. Facing overseas markets with complex rules and diverse preferences, the current domestic advertising industry has deeply collaborated with cross-border e-commerce models to create a “one-stop digital advertising escort system” covering the entire business process.
Among them, Shenzhen Qianhai is accelerating the creation of an international advertising industry belt and building a specialized overseas service platform for enterprises. Currently, it has established a normalized cooperation mechanism with 50 campus operators in 32 countries and regions around the world to provide overseas enterprises with full-chain services such as localized marketing, compliance consulting, and traffic operations, helping more Chinese brands to smoothly enter the global market.
Relevant people in the industry said that with the continued development of the cross-border e-commerce industry in the future, the integration of the advertising industry and the overseas industry chain will be further deepened, and more customized marketing plans adapted to different regional markets and different product categories will be implemented, providing strong support for more Chinese high-quality products to go global, and helping Chinese brands gain higher recognition and brand premiums in overseas markets.
