In April 2026, the conference venue of a star-rated hotel in Bantian, Longgang, Shenzhen was bustling with activity.
The special matchmaking meeting for cross-border sellers, originally scheduled to start at two o’clock in the afternoon, was overcrowded just after noon, with the aisles and front hall occupied.
This grand event, led by Meikeduo, the leading local e-commerce platform in Latin America, focuses on the global growth empowerment of Chinese overseas sellers.
A few years ago, such a scene would have been unimaginable.
At that time, most domestic cross-border practitioners only focused on the mature e-commerce markets in Europe and the United States, and had little understanding of the Latin American consumer landscape.
Nowadays, the European and American e-commerce circuits are saturated with customers, rising costs, and compressed profits. More and more merchants are turning their attention to Latin America.
Authoritative data shows that the scale of e-commerce transactions in Latin America will exceed US$215.3 billion in 2026, equivalent to approximately RMB 1.47 trillion, with a growth rate far exceeding the global average.
The e-commerce penetration rate in Latin America is only about 14%. Compared with China, Europe and the United States, there is much room for improvement, and new players have the opportunity to find a suitable business position for themselves.
Meikeduo has been deeply involved in Latin America for 27 years, adapts to local consumption habits, and has a solid user base.
Shopee copied its Southeast Asian operating model to Brazil and achieved positive returns.
TikTok Shop focuses on Brazil and Mexico and tilts its resources.
In terms of supply chain, the first round of competition among Latin American e-commerce companies was fierce.
Shopee attracts small and medium-sized merchants by reducing commissions and building a local supply system.
Meike connects with domestic factories and large sellers to make up for the shortcomings in the supply chain.
The two platforms have their own advantages in category layout, and they penetrate each other.
TikTok’s content cultivation and sales model also brings new challenges to the track.
The increase in unit price per customer is an important part of industry competition.
Shopee cultivates users’ high-frequency shopping habits through welfare activities, but it still needs to improve its reputation for products with high customer orders.
Meikeduo’s average customer order value ranks first.
TikTok focuses on stimulating potential consumer demand and takes a lightweight development path.
End fulfillment delivery is the last round of core competition.
In 2026, the extensive development stage of cross-border direct mail in Latin America will end, and local front-end warehousing will become the threshold for entry.
Meike’s multi-logistics warehousing and distribution network is leading, Shopee has developed its own logistics system, and TikTok needs to make up for its warehousing and distribution shortcomings.
After three competitions, the e-commerce landscape in Latin America has gradually become clearer.
Meikeduo has obvious advantages, Shopee needs to defend its basic market, and TikTok can make up for its shortcomings and is expected to develop rapidly.
Domestic comprehensive overseas supply chain and operational experience are being implemented and upgraded in Latin America. All parties need to deepen contract fulfillment and optimize goods in order to seize the incremental dividends of Latin American e-commerce.
