The three-day 2026 Yellow River Basin Cross-border E-commerce Expo ended successfully in Qingdao on June 27!
This industry event focuses on the export of industries along the Yellow River and empowers the development of cross-border e-commerce. With its ultra-large scale, high-quality resources, and precise docking, it has delivered an eye-catching industry report card and injected strong new momentum into the development of the northern cross-border e-commerce industry.
With the core theme of “The Yellow River Starts a New Journey, a New Engine for Going to the Sea”, this expo is an important measure to thoroughly implement the ecological protection and high-quality development strategy of the Yellow River Basin and promote the construction of the cross-border e-commerce ecological center in the north. Since its opening, it has attracted the attention of the industry, with the flow of people, business, and information exploding.
Data confirms hard core strength!
According to official statistics, the total number of visitors to this expo exceeded 62,000, including more than 19,000 precise and professional buyers, and the concentration of high-quality merchants has increased significantly.
During the exhibition, the supply and demand docking was efficient, and an intentional cooperation of 740 million yuan in production and supply was finally reached. The business exchanges were fruitful, and the industrial empowerment effect was remarkable.
Compared with previous editions, this expo has achieved all-round expansion and upgrade, and the layout of the exhibition area is more in line with industry trends and market needs.
The exhibition not only sets up eight professional exhibition areas covering the entire cross-border industry chain, including textiles and clothing, hardware manufacturing, specialty agricultural products, cultural and creative products and other advantageous categories in the Yellow River Basin, but also innovatively adds eight special exhibition areas such as AI technology applications, cultural IP overseas, emerging market development, and compliance service empowerment, keeping up with the new trend of cross-border e-commerce digitalization and branding overseas.
The expo gathers high-quality industrial resources across the country, attracts 19 provinces (autonomous regions and municipalities) across the country, gathers more than 60 characteristic industrial clusters, and nearly 800 high-quality companies participate in the exhibition.
Nationally well-known export industry belts such as Ping false eyelashes, Caoxian wood products, Fujian Dehua ceramics, and Yangjiang kitchenware made a collective appearance, displaying more than 12,000 popular products from the source.
It is worth mentioning that all exhibitors in this exhibition are source factories, eliminating all intermediate price increases, truly realizing “transparent quotation from the source, worry-free cross-border export”, which greatly reduces the cost of purchasing goods for buyers, greatly improves the efficiency of supply and demand docking, and builds an efficient, transparent, and win-win docking bridge for the upstream and downstream of cross-border trade.
In terms of overseas channels, the exhibition opens up global trade links and brings together global mainstream and emerging cross-border e-commerce platforms such as Europe, America, Southeast Asia, the Middle East, Latin America, Africa, Japan, South Korea, and Russia, helping exhibitors to break out of traditional market limitations and expand new global overseas channels.
At the same time, the exhibition has carefully created more than 30 high-profile industry supporting activities, and built a five-in-one empowerment system covering trend release, platform docking, seller incubation, transformation empowerment, and business docking. It protects the transformation and upgrading of cross-border enterprises from multiple dimensions of policy, technology, channels, and operations.
As a benchmark exhibition for cross-border e-commerce in the north, the Yellow River Basin Cross-border E-commerce Expo has continued to improve its quality, expand its capacity, and grow steadily in the past four years since it was first held in 2022, achieving a total of 2.18 billion yuan in matching production and supply intentions.
This expo has achieved comprehensive iterative upgrades in terms of exhibition scale, exhibition area setting, platform lineup, supply and demand docking, and digital services, further consolidating its industry status as the flagship cross-border e-commerce exhibition in the north.
The exhibition operator stated that it will use this expo as a new starting point to continue to consolidate and expand the results, further integrate resources, optimize services, upgrade capabilities, and make greater efforts to promote mutually beneficial cooperation along the Yellow River Basin and the northern industrial belt with the global market. It will contribute a more solid “northern power” to the cross-border e-commerce industry and help more domestic brands sail overseas and go global!
