When home decoration shifts from “visible luxury” to “invisible safety”, a rebuilding of trust starting from materials is quietly happening.
In December 2025, the China Building Materials Federation officially released the “General Principles for the Selection of Good Materials” (hereinafter referred to as the “General Principles”), which for the first time systematically proposed four core technical indicators of “health, safety, green, and high quality” to establish a unified yardstick for the selection and evaluation of home decoration materials.
The introduction of this general rule has undoubtedly brought new development directions and challenges to the home decoration industry.
In order to deeply explore the profound impact of the introduction of general rules on the industry ecology and consumer rights, we talked with Tong Binyuan, the founder of Jinhuang Home Decoration, a national first-class construction engineer, vice president of the China Building and Decoration Materials Association, and the person in charge of the “Huang Shu Liao Decoration” Douyin account.
Tong Binyuan introduced that Jinhuang Home Decoration has built a complete industrial chain closed loop covering core material research and development, production to terminal construction and delivery.
He always adheres to the original intention of “all for customers, all for green home decoration”.
Regarding the two major links in home decoration that are most likely to cause indoor pollution-boards and coatings, Jinhuang has chosen the development path of “high investment and high standards”.
Its self-developed diatom panels have been verified many times by authoritative domestic testing agencies that the release of formaldehyde and other harmful substances is “basically undetectable”, which is far better than the current national standard for ENF level (≤0.025mg/m³).
This fully reflects Jinhuang’s dedication and strength in material research and development, and is committed to providing consumers with truly environmentally friendly and safe home decoration materials.
In terms of diatom mud products, the company not only uses high-purity diatomaceous earth as the main material, but also uses international high-quality raw materials for key auxiliary materials such as binders and auxiliaries to ensure that the products meet both functionality and environmental standards.
Tong Binyuan said: “We are willing to invest more in invisible places, just to make our customers feel at ease.” This persistent pursuit of quality is undoubtedly an important guarantee for Jinhuang to gain a foothold in the home improvement market.
Faced with the systematic requirements put forward by the “General Principles”, Jinhuang Home Decoration has already made arrangements in advance.
In 2024, the company will establish a green building materials assembly system covering the four dimensions of “health, safety, green, and high quality”, with the overall assembly rate reaching 40%.
Tong Binyuan pointed out that there is often a misunderstanding in society that hand-made products equal ingenuity.
But real quality stability must be achieved through industrialization and standardization.
Through the factory prefabrication and on-site assembly model, Jinhuang has compressed the assembly cycle to less than 40 days, while ensuring that every plate and every barrel of paint is traceable and verifiable.
“The consistency and reliability of components produced by precision machinery far exceed those of manual operations. Only industrial precision can bring certainty to the environmental protection of the whole house – this is the core competitiveness of future home decoration.” Tong Binyuan said frankly that the real value of the “General Principles” lies in providing the market with a measurable and verifiable reference system.
Consumers will be able to judge more clearly in the future: Is the material healthy?
Is there any basis for testing?
Does it meet green requirements?
He said that Jinhuang Home Decoration has fully completed the compliance upgrade of its product system and supply chain.
“The vitality of standards lies in execution. We are ready and look forward to more consumers being willing to cast a vote of confidence for ‘true safety’ and ‘true quality.'” In the future, with the in-depth implementation of the “General Rules”, I believe there will be more companies like Jinhuang Home Decoration that will continue to improve their own capabilities and create a safer, environmentally friendly, and high-quality home environment for consumers.
