In 2026, the high-end process of the smart door lock industry will accelerate comprehensively, and the price segment of 2,000 yuan and above will transform from a niche market segment to a core battlefield for brand competition.
AVC data shows that the scale of the high-end market continues to expand and its share steadily increases. New products have become the core engine of high-endization. The industry has completely bid farewell to low-price homogeneous competition and turned to value competition with technology, quality, and brand as the core. The market structure has ushered in a deep restructuring, with leading brands seizing high-end dividends by virtue of their technology and product advantages.
The rapid rise of the high-end market is the inevitable result of the mature development of the industry.
After years of popularization, smart door locks have become an indispensable item for smart homes. Users’ consumption concepts have gradually matured. The delivery of mid-to-high-end residences, the increase in smart home penetration, and the enhancement of security awareness have pushed consumers to put forward higher requirements for product safety, intelligence, convenience, and design. They no longer simply pursue low prices, but are willing to pay premiums for high-quality experience and brand value, laying a solid demand foundation for the expansion of the high-end market.
Market data clearly confirms the high-end trend.
Online monitoring data from AVC shows that from January to April 2026, the proportion of traditional e-commerce retail sales of smart door locks priced at RMB 2,000 and above continued to rise, climbing from 20.4% at the beginning of the year to 24.4% in April. The monthly proportion continues to grow positively, and the high-end market’s overall contribution to the industry continues to increase.
New products are the core driving force for the explosion of the high-end market. In April 2026, the retail volume and retail sales of new products in the high-end market both exceeded 40%, nearly doubling compared with the same period in 2025.
High-end new products integrate cutting-edge technologies such as AI intelligence, multi-camera security, large-screen interaction, and biometric identification. The product strength is fully upgraded, accurately matching the core needs of high-end users, and becoming the first growth curve of the high-end market.
Technological upgrades are the underlying support for high-end development. The industry has formed four core technical directions: AI intelligence relies on multi-modal large models to achieve active intelligence, multi-camera security eliminates visual blind spots, outdoor screen interaction optimizes human-computer experience, and palm vein recognition improves safety and convenience.
The implementation of these technologies into high-end new products has become the core support for product premiums, helping the industry escape the trap of low-price competition.
Competition in the high-end market is concentrated at the top, and technology and brand barriers have become increasingly prominent. Caddis leads the high-end market with its strong product matrix and technical strength.
In April 2026, Kaidis won the first place in both retail volume and retail sales in the high-end market of 2,000 yuan and above, solidifying its leading position in the industry.
Its high-end product matrix covers different user needs. The P30 Pro Max dual-camera AI version and the P70 Pro Max dual-camera AI version are flagship models. They are equipped with Vientiane AI and have functions such as AI voice interaction, intelligent retrieval, and exception reminders. They can actively identify packages in front of the door, strangers lingering and other scenes, achieving an upgrade from passive protection to active protection. It adopts a dual-camera layout to see visitors’ faces clearly and look down at items at the door. It is equipped with infrared night vision fill-in light for clear monitoring all day long.
The two products have become the first choice for high-end users due to their hard-core capabilities, ranking among the top two sales of high-end models.
The i60 Ultra, launched in April, further strengthens Cadiz’s high-end advantages. This new flagship product integrates four core technologies: a 2.1-inch smart interactive screen, Vientiane AI intelligent body, ClipAI sentinel cat eye, and super wireless charging. Its appearance design has won international design awards and takes into account both aesthetics and practicality.
Its dual-camera system enables surveillance without blind spots. The AI intelligent body can accurately identify family members, visitors and abnormal movements, and push early warning information in a timely manner. The wireless charging technology solves the problem of cumbersome charging. It has been a hot seller since its launch and has quickly entered the high-end list.
Through the continuous launch of high-end new products, Kaidis has established a solid high-end brand awareness in the minds of users and has become a high-end benchmark in the industry.
Mainstream brands are increasing their high-end layout and launching a variety of new high-configuration products, and market competition is becoming increasingly fierce.
This situation has accelerated the reshuffle of the industry. Brands lacking R&D capabilities and product capabilities have gradually withdrawn from the high-end track, and resources have been concentrated on leading companies with continuous innovation capabilities.
From the perspective of industry development rules, high-endization is the only way for mature categories. Smart door locks, as the core single product of smart homes, are following this logic.
In the future, the high-end market share will continue to increase and become the main driving force for industry growth.
If a brand wants to be based on the high-end track, it must adhere to long-termism and continue to invest in research and development, polish products, and deepen user experience.
High-endization not only means an increase in the price band, but also represents a comprehensive upgrade of industrial value, technical level and brand image, promoting the smart door lock industry to shift from scale-driven to value-driven, achieving healthier, sustainable and high-quality development.
