On March 19, 2026, the much-anticipated “2026 Traffic Influence Conference and Smart Home Opening Ceremony” was successfully held at Hangzhou Junshang Yunli Hotel.
This conference attracted the attention of many industry insiders to discuss the development trends and future directions of the smart home industry.
Zhu Liang, executive editor of Smart Toutiao and manager of Liang Smart, delivered a keynote speech on “2026 Overseas Smart Home Consumption Trends” at the conference, giving a comprehensive interpretation of global market dynamics, regional consumption characteristics and brand growth paths.
According to relevant data, the global smart home market is expected to exceed US$1.5 trillion in 2026, with a compound annual growth rate of more than 12%.
Upgrading of home experience and rising energy costs have become two-wheeled engines driving market growth, and it is predicted that the proportion of Chinese brands going overseas will exceed that of the domestic market in the next 3 to 5 years.
In his speech, Zhu Liang pointed out that the global smart home market is transforming from “device control” to “active understanding of user needs” and will enter the whole-house smart+ era in 2026.
A new phase of proactive service.
Different regional markets show differentiated characteristics.
In the European and American markets, the penetration rate of smart homes exceeds 45%. The United States focuses on large-space whole-house linkage, while Europe focuses on energy conservation and privacy compliance. The penetration rate in the Asia-Pacific region exceeds 30%. Chinese brands rely on the advantages of “high cost performance + whole-house ecology” to actively expand overseas markets, while the Japanese and Korean markets focus on aging and refined scenarios. Emerging markets are currently in the period of popularization of basic intelligence. The Brazilian market is price-sensitive, the Middle East prefers luxury intelligence, and Southeast Asia focuses on climate adaptation.
In order to achieve brand growth, Zhu Liang proposed the need to rely on the trust-driven model of “professional content + accurate platform” to build a content matrix through channels such as YouTube and TikTok.
Product innovation in 2026 will focus on Matter protocol adaptation, ink screen applications and AI hardware tracks, with new categories such as smart curtains and millimeter wave sleep lights constantly emerging.
At the same time, industry integration is accelerating, with equal emphasis on technological innovation and privacy compliance.
Relying on technology export and localization strategies, Chinese brands are gradually becoming the core growth force in the overseas smart home market, and their overseas prospects are very broad.
The conference also held a series of exciting industry activities during the same period, including the REX|Creation Night Smart Home New Year’s Ceremony Guest Dinner, Breaking the Cocoon·Fusion-Whole House Intelligent Industry Integration Private Board Meeting, CSHIA Entrepreneurship Camp|Global Customer Acquisition New Growth Plan Launching Ceremony, and the “Smart Home Traffic Creator Summit Forum”, etc.
These activities provide a platform for industry insiders to communicate and cooperate, further promoting the development of the smart home industry.
With the continuous development and changes of the global smart home market, Chinese smart home brands are facing unprecedented opportunities.
By deeply understanding the needs and characteristics of different regional markets and actively innovating products and marketing strategies, Chinese brands are expected to achieve greater breakthroughs in overseas markets and bring more intelligent and convenient home experiences to global consumers.
