As an important pillar of the national economy, the high-quality development of the automobile industry has attracted much attention from the outside world.
In the increasingly fierce industry competition and complex market environment, the logic of industrial development has also undergone profound changes.
The era of “individual operations” is a thing of the past, and industry chain cooperation is the current mainstream.
Especially in the automotive aftermarket, the depth of the supply chain determines the width of the company’s moat.
A few days ago, a grand event known as the “Oscar” of the tire industry was held. Tuhu car maintenance brought seven well-known domestic and foreign tire brands including Michelin, Continental, Bridgestone, Chaoyang, Dongfeng Victory, Thor and Feiyue to the stage. 12 blockbuster new products were launched for the first time, many of which are exclusively supplied to Tuhu by domestic and foreign brands.
This grand event not only demonstrated the technological iteration direction of the tire industry, but also demonstrated the trend of industrial chain collaboration to promote industry upgrading. It not only provided car owners with a one-stop choice for renewal, but also became a highly influential industry benchmark in the automotive aftermarket.
The many blockbuster new products released this time all adopt the industry’s top cutting-edge technologies, such as core technologies such as silent cotton, self-repair, velvet, and exclusive rubber formulas, which are fully available to refresh car owners’ travel experience.
This is not only a “new product feast” on the consumer side, but also a concentrated “review” of the strength of Tuhu’s car supply chain.
In the past, the automotive aftermarket has long relied on a relatively simple and extensive supply chain model, with multi-level dealers distributing and increasing prices at different levels. This not only resulted in a lack of transparency in terminal prices, but also resulted in low product circulation efficiency and high costs, which has become a pain point restricting the standardized development of the industry.
Faced with this long-term problem that has plagued the industry, Tuhu Automobile Care is also exploring its own path to break the situation.
The reporter noticed that two new flagship products of the Michelin 5E family were unveiled at the Tuhu car maintenance conference.
The new Haoyue 5E is equipped with dual-tread technology, which further upgrades energy saving on the basis of long-lasting safety, quietness and comfort, and is perfectly suitable for fuel vehicles and new energy vehicles to create a quiet and stable travel experience. The new Competition 5E also uses dual-tread technology, which brings a new energy-saving experience while inheriting track-level driving control genes.
The relevant person in charge of Michelin also said that Tuhu Automobile is an important partner of Michelin and has high expectations for this release. Michelin products sold by Tuhu Automobile are all officially supplied and enjoy the rights protection provided by Michelin.
It is worth mentioning that the close cooperation with Michelin is just a microcosm of Tuhu Automobile’s deepening of supply chain collaboration.
At this new product launch conference, Continental presented its entire 7th generation high-end tire series.
The flagship product XC7 Pro Max combines self-repairing and silent cotton double black technology, which can easily deal with daily tire puncture risks, significantly reduce driving noise, and take into account safety and comfort. The new TC7 series adopts a new generation of high-performance formula, which has better comfort, shorter wet braking time, better control, takes into account the comfort and safety of home travel, and adapts to the needs of vehicles in multiple scenarios.
The relevant person in charge of Continental said that Continental has been providing top-quality tires to Tuhu Car Maintenance, including XC7 Pro Max tires, to jointly serve Chinese car owners.
Bridgestone also brought a new brand product this time – B’STYLE Haoranzhe EX001. This tire focuses on the core pain points of daily travel for car owners, with hard-core wet road safety performance as the core, taking into account the multiple advantages of comfort, silence, and fuel saving. It is being sold exclusively on Tu Rover.
While international brands are showing off their “killer skills”, local tire brands are also relying on their deep insights into the domestic market to demonstrate strong technical strength and differentiated advantages, and are equally impressive.
Dongfeng Shengli Tire focuses on the current mainstream vehicle needs, focusing on the core advantages of high load-bearing, strong road grip, and ultra-quietness, accurately meeting the pain points of family cars and new energy models, and bringing a better travel experience.
In addition, the Thor and Feiyue brands have also brought exclusive top-notch new products, relying on unique technical advantages to meet the personalized car needs of different car owners.
The automotive aftermarket is undergoing profound channel changes, and supply chain capabilities have become the core barrier to corporate competition.
In recent years, the number of Tuhu factory stores and tire sales have continued to grow, and the value of its supply chain is no longer limited to the “buyer-seller relationship.”
In fact, relying on its huge user base and hundreds of millions of behavioral data, Tuhu Automobile already has the ability to feed back the upstream manufacturing industry.
From the flagship new product of an international giant to the differentiated breakthrough of a domestic brand, this concentrated launch of new products not only demonstrates the technological upgrading trend of the tire industry, but also reflects the in-depth collaboration between Tuhu Automobile and industry chain partners to create value.
Regarding this, the person in charge of Tuhu Car Care’s related business said that Tuhu Car Care will continue to deepen strategic cooperation with top domestic and foreign tire brands, continue to expand the genuine supply chain, deepen product co-research and technology co-creation, and continuously iteratively upgrade products and services to help improve the quality and upgrading of the tire industry.
Relying on the strong industrial chain integration capabilities and brand appeal, the profound transformation from working alone to collaborative symbiosis constitutes the core driving force for the continued evolution of the Tuhu Car Tire Festival.
As the core display part of the Tuhu Car Tire Festival, the spring tire new product release is a concrete action by the display platform and global tire brands to jointly promote industry upgrades and serve car owners.
Seven major brands have joined forces, and 12 new products have been launched together. The world’s latest and strongest tire technology and high-quality products have gathered at Tuhu Car Care, providing car owners with a one-stop choice for renewal.
At the same time, the Tuhu Car Tire Festival has also started continuous profit sharing on the car owner side to fully give back to car owners.
From the perspective of industry influence and long-term accumulation, Tuhu Car Care has held the Tuhu Car Care Tire Festival for the 11th consecutive year, which not only showcases the industry’s cutting-edge technology, launches new products, but also provides tangible promotional benefits.
With the continuous deepening of industry linkage and more global product coverage, Tuhu Car Tire Festival has become a highly influential tire IP in the automotive aftermarket.
The Tuhu Car Ownership and Tire Festival has been upgraded from a car owner welfare event and a product event to an industry-leading annual IP event. It has also gradually formed a consumer mentality of “buy genuine big-name tires and come to Tuhu to care for your car; to see the latest and most popular tire products, come to Tuhu to care for your car.”
