In the wave of global industrial intelligent transformation, New Star (002527), a leading domestic industrial automation company, is accelerating its goal of becoming an innovation leader in the global industrial intelligence field by relying on the coordinated layout of its two core businesses of robots and frequency converters.
1. Accumulation and progress: technical background builds a solid foundation for development
Founded in 1995, Newstar is a high-tech enterprise supported by the state and a national innovative enterprise. It was listed on the A-share market of the Shenzhen Stock Exchange in 2010.
With motion control technology as its core, the company focuses on the R&D and production of smart elevators, servo drives, variable frequency speed regulators, robots and industrial controllers. It currently provides products and technical services to more than 110 countries and regions around the world.
After Haier Group’s strategic investment in June 2025, Newstar officially became a member of the Haier Kaos Industrial Internet Ecosystem, ushering in a new stage of STEP 2.0 development.
At present, the company has established 5 R&D centers in Shanghai, Shenzhen, Xi’an, Hangzhou, and Germany, with a R&D team of more than 1,000 people. It has participated in the preparation and revision of more than 50 national and industry technical standards, and has obtained more than 1,200 nationally authorized patents. Its profound technological accumulation has laid a solid foundation for business expansion.
2. Robot business: innovative breakthroughs to seize new tracks
Newstar has made outstanding achievements in the field of robots: In 2025, the company launched a new generation of collaborative robot series, opening up new application scenarios for human-machine integration; the “Yunxia” series of high-speed and high-precision SCARA robots released at the same time further consolidated its leading position in high-end fields such as precision electronic assembly and semiconductor packaging.
In the same year, the company also released the first wheeled industrial-grade embodied intelligent robot SYNDA R1, marking the company’s substantial step towards the trillion-level forward-looking track of embodied intelligence and humanoid robots. Currently, Newstar has taken the lead in undertaking the Ministry of Industry and Information Technology’s “Intelligent Robot Collaborative Control and Demonstration Application for High-end Equipment” key research and development project, and its scientific research strength has been recognized at the national level.
New Star Shanghai Intelligent Robot Factory Automation Production Line
According to industry public data, as of June 2025, Newstar has joined forces with 12 upstream and downstream cooperative companies to have rolled out more than 5,000 industrial robots, shortening the production cycle of a single industrial robot to 12 minutes, achieving 100% localization of core components, with an overall domestic rate of 94%, and production costs 40% lower than the industry average.
Its robot factory in Shanghai was awarded the first batch of smart factories in Shanghai and was recognized as an intelligent manufacturing demonstration unit by the Ministry of Industry and Information Technology. Its annual production capacity can reach 10,000 industrial robots, and its production capacity scale ranks among the top in the country.
3. Inverter business: breaking the monopoly and setting a benchmark for overseas expansion
In the field of inverters, Newstar has also achieved a key breakthrough: in 2025, the company successfully completed scenario-based transformation, breaking the long-term monopoly of overseas brands on the high-end inverter market.
Its ship electric shaft generator engineering frequency conversion system has outstanding performance, and the delivery volume of offshore shaft power generation frequency conversion products ranks at the forefront of domestic subdivisions, achieving a core breakthrough in domestic frequency conversion technology in the field of ship and offshore engineering.
In March 2026, Newstar’s AS800 G4 high-voltage inverter won the “New Product Award” in the motion control and transmission category. This product has the world’s largest single power density and optimal efficiency in the 1120-1250kW power range. It is equipped with a completely independently developed core algorithm and can adapt to various complex working conditions.
New Star High Voltage Inverter Core Assembly Line
Since the launch of exports in 2013, AS800 series inverters have been widely used in heavy industry core industries in Thailand and other markets along the “Belt and Road”, becoming a benchmark product for domestically produced high-voltage inverters going overseas.
In addition, Newstar’s elevator controller products rank second in the global accessible market, with a market share of approximately 18% in the first quarter of 2024. With this advantage, the company was awarded the “National Manufacturing Single Champion Demonstration Enterprise” in 2022. Many of its subsidiaries, such as Shenzhen Zhongweixing Technology Co., Ltd. and Shanghai Newstar Robot Co., Ltd., have also been rated as national-level and municipal-level “Specialized, Special and New” enterprises, and their industry status has been widely recognized.
4. Promising prospects: AI+ ecological empowerment global layout
2026 is the first year of the “15th Five-Year Plan”. Newstar has anchored on the high-end track and defined two main directions of attack: the frequency conversion segment focuses on the research and development of high-voltage and high-power products; the motion control segment focuses on direct drive products, integrated visual display drive and control solutions, and technical research on joint modules.
Facing the wave of changes in AI technology, the company has established “AI + intelligent manufacturing” as its core development strategy, relying on thirty years of technological accumulation and Haier’s ecological resources to take the lead in laying out a new track for embodied intelligence.
As the global demand for industrial automation continues to be released, Newstar is expected to gain a larger market share in the global industrial intelligence field by virtue of its technological innovation capabilities and market expansion capabilities.
Note: This article is based on public industry data and does not constitute any investment advice.
