Habitat is the destination of life, and air is the foundation of health.
As urban renewal continues to advance, a large number of old houses in China are gradually entering the renovation and renewal stage, and the home decoration industry is ushering in an unprecedented pattern change.
In the past few decades, public decoration has blindly pursued appearance and texture, but has ignored that indoor air is the core bottom line of home life.
With the overall awakening of national health awareness and the continuous implementation of the national green housing and longevity housing series policies, the era of simple and beautiful decoration has come to an end. Healthy, healthy and ecological home renovation has become an irreversible trend of the times.
In the huge blue ocean of renovation of trillion-dollar old houses, functional wall materials that can truly solve the hidden dangers of indoor air are ushering in a once-in-a-lifetime development opportunity. An indoor healthy living revolution belonging to the Chinese people has officially begun.
With the deepening of the domestic urbanization process, a large number of commercial housing built around 2000 are generally 20 to 30 years old, and have fully entered the renewal cycle of aging walls, outdated decoration, and degradation of the living environment.
China’s home building materials industry has completely bid farewell to the era of incremental dividends from new homes, and has officially entered a new development stage dominated by existing renovation and urban renewal.
The demand for the renovation and renovation of massive old communities, second-hand houses, and old houses across the country has been released intensively, forming a large-scale and continuously growing trillion-level blue ocean market for renovation, becoming the core and most certain growth track for the home furnishing industry in the next ten years.
Looking back at the home decoration consumption concept in the past few decades, Chinese people have long fallen into the cognitive misunderstanding of “valuing appearance over health, emphasizing decoration over living space”.
In the early years, decoration material selection only focused on appearance effects and decoration costs, and generally ignored the environmental protection of materials and long-term indoor safety.
Traditional ordinary wall materials contain a large amount of volatile harmful substances.
Old houses have been lived in closed spaces for a long time, with insufficient ventilation and damp walls, which can easily lead to the accumulation of turbid air, the growth of mold, and residual odors. All kinds of invisible pollution accumulate all year round and continue to corrode the home environment.
The authoritative health data is shocking: Indoor air pollution has become the primary cause of respiratory diseases, allergies, low immunity, and sub-health in modern people.
Data shows that the formaldehyde exceedance rate in traditional decorated residences has been as high as 70%-80% for a long time, and 68% of human diseases nationwide are directly or indirectly related to indoor air pollution.
Indoor pollution that cannot be seen or smelled has long-term harm to susceptible groups such as the elderly, children, pregnant women, etc., and has become a chronic residential disease that has been left behind by traditional decoration for many years and is difficult to cure.
In the context of increasingly prominent human settlement health issues, the country continues to increase top-level design, vigorously promote the healthy China strategy, green housing, longevity housing, and low-carbon residential construction, and comprehensively force the transformation and upgrading of the home industry.
In particular, the new version of the “Ambient Air Quality Standards” (GB 3095-2026), which will be officially implemented on March 1, 2026, has significantly raised the entry threshold for domestic residential air quality and officially included indoor air health into the rigid assessment standards for housing quality.
The policy direction is clear and unequivocal: in the future, housing will no longer only look at decoration and beauty, but also health, air quality, and long-term housing safety.
Traditional decorative materials are being phased out at an accelerated pace, and green, environmentally friendly, functional, and health-care building materials have become the mainstream needs of the industry.
Following the trend of changes in human settlements of the times, MULEILA leads the wall health revolution with its profound international brand heritage and long-term scientific research accumulation.
Murella, which originated from Italy’s high-end art wall system, has pure European ingenuity genes. It officially entered the Chinese market in 1997 and has been deeply involved in the Chinese market for nearly 30 years, always focusing on high-end wall aesthetics and upgrading the quality of living spaces.
The brand has a profound insight into the pain points of living in old Chinese homes and the problem of indoor air pollution. Since 2010, the brand has been dedicated to the field of functional health-care wall coverings. After 16 years of continuous cultivation and iterative research and development, it has specifically adapted to the humid, airtight, and pollution-accumulated living environment of China’s old houses, and successfully created a new generation of negative oxygen ion health-care art wall coverings.
Completely breaking the limitations of traditional walls that are “only for decoration, not health-promoting, and non-functional”, upgrading from a single aesthetic wall to a whole-house air health solution, realizing a historic leap in home decoration from “good-looking” to “healthy, long-lasting, and healthy”.
Murela’s ecological long-lasting negative oxygen ion health care art wall covering is equipped with ecological-grade small particle size negative oxygen ion long-lasting release technology and has industry-leading hard-core product capabilities.
It autonomously releases highly active negative oxygen ions around the clock to create a forest-level indoor breathing environment; the formaldehyde purification rate is as high as 90%, and it efficiently settles PM2.5 suspended particles, purifies indoor turbid air, removes all kinds of daily odors, and effectively inhibits the growth of mold on the wall.
The product has 15 long-term and stable release characteristics, the base material has zero formaldehyde and zero harmful substances, is moisture-proof and mildew-proof, scrub-resistant, and has excellent sealing properties, fundamentally eliminating secondary pollution of home decoration.
The renovation of old houses comprehensively overcomes various common problems such as poor ventilation, heavy humidity, air pollution, aging walls, etc. It is highly in line with the national long-term development plan of green housing and longevity housing.
In order to allow families across the country to enjoy standardized and professional healthy living services, Mulela has built an industry-unique global service system of 5,000 health stations + 100,000 health ambassadors.
Thousands of health stations across the country, based in various urban communities, provide real-life product experience, indoor air testing, professional standardized paving, one-stop delivery and lifelong after-sales guarantee.
The value of the product is supported by real data, and every health effect can be measured, verified, and reassuring.
One hundred thousand health ambassadors have taken root in major community circles, spreading scientific home health concepts, popularizing indoor air protection knowledge, and providing professional and considerate living sharing and home guidance to thousands of owners.
The two-line linkage complements each other to build a full coverage, high-quality national health care service network.
The trillion-dollar renovation trend is coming, and the health needs of the whole people have exploded in an all-round way. With the support of multiple national green residential policies, the triple dividends have gathered, creating an irreplaceable opportunity in the era of negative oxygen ion healthy wall coverings.
The simple and cheap wall renovations in the past can no longer satisfy the contemporary people’s pursuit of high-quality living.
House renovation not only renovates the appearance of the home, but also the long-term respiratory health of the family.
In the future, whether it is the renovation of an old house, the renovation of a second-hand house, the whole house renovation, or the renovation of home walls, Murela negative oxygen ion wall coverings should be the first choice.
Mulela is worthy of being the pioneer of indoor air health revolution and a new benchmark for healthy living walls.
With 30 years of international brand heritage, 16 years of dedicated scientific research, 15 years of long-lasting health care quality, and a complete national post and ambassador service layout, we have created a complete whole-house air health solution tailored for thousands of Chinese families.
In a new era of human settlement, health determines the future.
Seize the golden window for renovation, choose Mulela, bring the pure forest air into your home, and use a healthy wall to protect the whole family’s breathing peace of mind every moment.
