On March 26, 2026, Xtep International released its 2025 annual performance announcement, which attracted widespread market attention.
The announcement shows that the profit attributable to holders of the company’s common shares reached 1.372 billion yuan, a year-on-year increase of 10.8%, setting a record high. This result undoubtedly highlights the outstanding performance of Xtep International in the past year.
From the perspective of the group’s overall operating situation, revenue from continuing operations increased by 4.2% year-on-year to 14.151 billion yuan.
This growth was mainly due to the solid performance of Xtep’s main brand and the strong growth of the professional sports segment.
Xtep’s main brand revenue increased by 1.5% to 12.515 billion yuan, demonstrating its solid position in the market.
The professional sports segment revenue increased by 30.8% to 1.636 billion yuan, becoming an important driving force for the group’s revenue growth.
The operating profit of the Group’s continuing operations also increased to 2.019 billion yuan, of which the operating profit of the professional sports segment increased significantly by 46.4% year-on-year to 115 million yuan, which fully reflects the good development trend of the professional sports segment.
In terms of shareholder returns, the board of directors recommended the payment of a final dividend of 9.5 Hong Kong cents per share, with the full-year dividend payout ratio reaching 50.4%, which shows the company’s emphasis on shareholders and good profitability.
As of December 31, 2025, the Group had a total of 6,357 Xtep adult stores and 1,488 Xtep youth stores in mainland China and overseas. The extensive store layout provides strong support for the company’s sales.
In 2025, e-commerce will become the core growth driver of Xtep’s main brand, accounting for more than one-third of its revenue.
Live broadcast platforms such as Douyin and WeChat video accounts have become the group’s outstanding retail channels, achieving approximately 40% revenue growth.
This shows that Xtep actively adapts to market changes, makes full use of emerging e-commerce platforms to expand business, and has achieved remarkable results.
In the same period, Xtep accelerated its global layout and took important steps.
In September, the first overseas running club was opened in Singapore to create an international community center for runners. The number of overseas special running members exceeded 7,000, a year-on-year increase of 34 times.
This not only enhances Xtep’s brand influence in the international market, but also lays a solid foundation for the further development of the brand.
In addition, Xtep has reached a cooperation with Bonia, Malaysia, and opened a 300-square-meter running flagship store in Kuala Lumpur. Its cross-border e-commerce business has achieved rapid growth of over 220%, and Southeast Asian platforms such as Shopee, TikTok and Lazada have performed strongly.
This series of measures demonstrates Xtep’s firm determination and positive actions in its globalization strategy, and also provides a successful example for Chinese products to go global.
In general, Xtep International has achieved remarkable results in 2025. Whether it is the steady development in the domestic market or the rapid growth in global layout and cross-border e-commerce business, it has demonstrated its strong strength and development potential.
In the future, Xtep is expected to continue to maintain a good development momentum and promote more Chinese products to the world.
