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Yi Yunying: Empowering digital intelligence to create a new model of cross-border e-commerce services

As part of the "Leading the Way and Striving for Excellence: Jining Over the Past Year" interview series, a visit was made to Yiyunying (Shandong) Network Technology Co., Ltd. A provider of digital and intelligent services for global trade, the company has achieved remarkable results by leveraging its digital-intelligence ecosystem to help foreign trade enterprises expand into international markets.

The focused interview event with the theme of “Going Ahead and Striving for the First – This Year in Jining” recently went to Yiyunying (Shandong) Network Technology Co., Ltd. located in Yanzhou District, Jining.
Reporters from more than 20 mainstream news media went deep into the front lines of enterprises to investigate their vivid practices in overseas services, cross-border e-commerce and other aspects.

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Yi Yunying (Shandong) Network Technology Co., Ltd. was established in 2021. As a global trade digital intelligent service provider, it is an international and diversified trade service complex integrating enterprise overseas services, cross-border e-commerce, and foreign trade comprehensive solutions.
In the fiercely competitive foreign trade market, Yiyunying has carved out its own development path by virtue of its unique advantages.

Yi Yunying has accumulated rich industry knowledge and market insights based on many years of “practical” experience in foreign trade.
At the same time, the company also has a self-developed digital and intelligent ecosystem, which is one of its core competitiveness.
By focusing on the “customers, goods and people” needs of foreign trade enterprises, Yiyunying has built a comprehensive and detailed business map.
Its business covers global trade big data research and development, independent website and overseas social media operations, global overseas warehouses, overseas branch services, foreign trade talent training, trade alliances and other sectors.

In terms of global trade big data research and development, Yiyunying can provide foreign trade companies with accurate market information and data analysis, helping companies grasp global market dynamics and formulate more effective marketing strategies.
The independent website and overseas social media operation business allow companies to have a more direct display platform and marketing channels overseas, improving the company’s brand awareness and influence.
Global overseas warehouses and overseas branch services provide a strong guarantee for the company’s product storage, distribution and after-sales services, greatly improving customer satisfaction.

The foreign trade talent training business is Yi Yunying’s contribution to the development of the industry.
Through professional training courses, batches of foreign trade talents who adapt to the international market have been trained, injecting new vitality into the entire industry.
The trade alliance model strengthens cooperation between enterprises, realizes resource sharing, complements each other’s advantages, and jointly develops overseas markets.

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After years of development, Yi Yunying has achieved remarkable results.
By the end of 2025, the company has served more than 10,000 companies, and its business has spread to 17 countries around the world.
With the help of Yiyunying, the average growth rate of users’ cross-border e-commerce sales exceeded 30%.
This achievement not only proves Yiyunying’s service capabilities and market value, but also provides confidence and reference for more foreign trade companies.

In the future, Yiyunying will continue to adhere to the development concept of digital intelligence empowerment, continuously optimize its service system, and expand business areas.
I believe that with Yi Yunying’s efforts, more Chinese products will be able to go to the world smoothly and make greater contributions to the development of China’s foreign trade.

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