In the past week, many important events have occurred in the field of cross-border e-commerce, covering platform trends, cross-border logistics, industry policies and data, etc., which have brought new opportunities and challenges to Chinese goods going overseas.
Platform Trends
On Amazon, a number of initiatives have attracted attention.
Starting from February 16, 2026, a “high return rate product” reminder mark will be launched on some product pages. This is in addition to the existing “lower than average return rate” mark, allowing consumers to make more rational decisions.
The European station KYC audit has been upgraded, requiring sellers to provide personal tax certificates.
In 2025, Prime members will deliver more than 13 billion items quickly, accounting for half of the grocery delivery in the US market.
In March, the Shenzhen smart hub warehouse will be opened to realize “global sales from Shenzhen warehousing”.
The Q4 financial report showed that revenue increased by 14%, and the number of users of AI assistant Rufus exceeded 300 million, contributing US$12 billion in transaction volume.
TikTok Shop also has many highlights.
The US region launched the “graphic and text trailer” function in February to lower the threshold for content production and increase conversions.
Southeast Asia issued AIGC usage guidelines to strictly control false marketing.
The brand hosting business has been upgraded to support country-specific pricing, etc.
The Brazilian station has achieved outstanding results, with the average daily payment users increasing by 53 times, the number of goods delivery agents exceeding one million, and the GMV of the clothing category growing rapidly.
Alibaba AliExpress launched free return guarantee, “certified delivery” logistics service and “super single product bidding” activities in Brazil to attract local warehouse merchants.
However, direct mail to Russia is affected by the Spring Festival, and some orders will be delivered in late March.
Spanish delivery merchants are also required to complete pan-European VAT registration before March 31.
Pinduoduo Temu cooperates with the Hungarian Post to optimize logistics, suspending cross-border business in Türkiye and shifting to localization.
Shopee Brazil will adjust services and rates on March 1, with free shipping.
The Singapore station has tightened the assessment of delayed shipment rates, and the penalty threshold has been lowered to 5%.
Philippine Station requires sellers to issue electronic invoices.
In terms of other platforms, Walmart plans to launch the “Walmart Exports” cross-border shipping plan and also launch a “post-purchase evaluation” plan to encourage buyers to leave reviews.
Meikeduo opens Latin America’s largest Cross-Dock logistics center.
Russia’s Yandex Market plans to recruit 30,000 Chinese sellers in 2026.
Ozon lowered logistics fees on April 6 and simplified calculations.
eBay updates its marketing terms to prepare for the launch of video ads and product comparison features.
Dutch e-commerce company Bol plans to introduce 3PL third-party fulfillment services.
JD.com’s European online retail platform Joybuy will be launched in March.
Cross-border logistics
The United States Postal Service (USPS) launches “USPS
Delivered Duty Paid (DDP) international service covers routes in Canada, Germany and the UK at no additional cost to the recipient.
Industry Policies and Data
According to the Joko report, French residents will tend to consume at low prices in 2025. Temu’s ranking rose to 13th, and second-hand platform Vinted became the largest low-price fashion platform.
According to data from the General Administration of Customs, China’s toy exports have declined for three consecutive years in 2025, and exports to the United States have hit a five-year low. However, emerging markets such as Argentina and the Czech Republic have bucked the trend and are growing.
These developments reflect the continuous changes and development of the cross-border e-commerce market. Chinese product sellers need to pay close attention, seize opportunities, respond to challenges, and bring more high-quality products to the global market.
